In today's episode of Dare to Launch, Jeff Walker and Chris Saunders welcome the hilarious Will Hamilton to the show! Will is the founder of Fuzzy Yellow Balls, a hugely successful platform for online tennis classes taught by legends like The Bryan Brothers and Martina Navratilova. He's also a bonafide stand-up comedian in Washington D.C., which is why today's discussion centers around the connection between comedy writing and copywriting. In his experience, Will has found that humor can be a fantastic tool in copywriting when used correctly. He's also found that joke structures mirror copywriting in a fascinating way, especially in terms of building and releasing tension. We also dive into the ways in which high-performance tennis mirrors high performance in the business world. And finally, Will shares a few golden nuggets he's learned from churning out content over the years which we know you folks will really enjoy. As a skilled tennis player and entrepreneur, Will has tons of valuable insight into the mindset and discipline you need to put yourself out there and keep at it no matter what.

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Key topics discussed:

• Lessons from Tennis Pros: Working with tennis legends over the years has taught Will countless lessons about focus, discipline, and preparation.

• Setting Goals: As Will started to find success as an entrepreneur, he found himself adjusting his goals and expectations to build the life he wanted to live.

• Comedy and Copywriting: The craft of writing jokes is actually incredibly similar to the craft of writing copy. Will breaks down the similarities and differences.

• The Content Grind: Will emphasizes that the only way to get better at making content is to keep at it, ignore the haters, and use the helpful comments to get better.

Key takeaways:

• Certainty is a Necessity: Starting out as an entrepreneur is tricky, but you have to believe in yourself extra hard to overcome those initial struggles.

• Play the game you want to win. Running a billion-dollar business involves massive sacrifice, so make sure you set the bar at the right level for you and your goals.

• Humor is Valuable: If you're able to be appropriately funny in a presentation or in your marketing you'll stand out from the crowd.

• Nobody Cares About You: Be willing to not be the best in the world right away. If your content flops, nobody saw it. Keep trying, tweaking, and reframing your ideas.

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