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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin
With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.
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By Fergus O’Carroll
4.7
4545 ratings
With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.
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