With all of the content on Instagram, it can feel overwhelming and be hard to stand out if you are an online coach. That's exactly why I wanted to talk with Emily Cincotta. Emily spent years listening, observing, and learning about the environment of online coaching. Then she started her own business helping online coaches and service providers clarify their mission, grow their brand platform, and launch their services using marketing strategies that are rooted in service.

Emily graduated from the University of Wisconsin with a degree in Marketing and has made a career for herself working specifically with entrepreneurs and small business owners to bring their ideas to life. Most recently, Emily spent nearly two years managing the social media accounts and leading product development for a multi-seven-figure entrepreneurial coaching brand with over 250,000 followers. Through her experience, Emily discovered that most entrepreneurs fail to reach their income goals NOT because of an issue with their products and services, but rather because they fail to market themselves effectively in the online space.

Emily started coaching with the goal of solving this problem by teaching up-and-coming digital entrepreneurs how to "think like a marketer", allowing them to bridge the gap between idea and profitable execution. She prides herself on helping those who work with her to discover their unique strengths, master their messaging, and position themselves confidently as a leader within their niche.

I am excited to share my conversation with Emily with you. You'll hear us dive into several topics centered around what it's like to be a coach right now and how to market yourself to stand out in 2022.

* Connect with Emily on IG @itsemilycincotta

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.