Change is always uncomfortable, but it can lead us to revisit our strategy and stay nimble so we can pivot when we need to. One thing I've noticed with online entrepreneurs lately is they have a heavy focus on Instagram and showing up on social media in a certain way. There's a lot of pressure to use certain tactics, tools, and tricks to attempt to shortcut the process. I wanted to bring someone on the show who could dissect Instagram strategies and articulate how she advises her clients on mastering social media and building an online brand.

Kristina Bartold is the CEO of The Social Snippet, which is a social media agency focused on helping entrepreneurs and small businesses build their digital communities. Kristina believes the key to easy lead generation and sales is authenticity online and leaning into using social media to create impact. She's proud to have helped solo entrepreneurs of up to multi-six-figure businesses find their voice and amplify it online. I am excited for you to hear her take on building community and what it really means to be authentic when building your brand.

* Find Kristina on IG @kristina.bartold or @thesocialsnippet

* Visit her website: www.thesocialsnippet.com

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.