On today's show I sat down with Fabian Rodriguez, founder of Culture Collaborative Media, and Jared Byczko, CEO of Myriad Fitness & Yoga, who also co-founded the influential Drink Culture Podcast.

We explore how the podcast grew from humble beginnings in the Indianapolis craft beer scene to becoming a key storyteller for the city's entrepreneurial and business community.

They share milestones including their partnership with HI-FI for live podcasts, the importance of connecting with local businesses, and even being honored with a dedicated Drink Culture Day by Indianapolis Mayor Joe Hogsett.

We also discuss the challenges they faced during the pandemic and ideas for potential future projects, including a listener-involved format for uncovering untold local stories.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.

You are going to learn about: - The Launch and Evolution of the Drink Culture Podcast - Podcast Milestones and Local Connections - The Importance of Effective Storytelling

Thank you to our partners: Duke Homes

Check out these great clips from the show: 01:14 Guest Introduction: Fabian Rodriguez and Jared Byczko 01:54 The Origins of Drink Culture 02:45 Challenges and Growth in Podcasting 04:59 Shifting Focus to Business Stories 06:54 Building a Community and Brand 11:30 Live Events and Community Impact 33:28 The Decision to End Drink Culture 40:53 Reflecting on the Decision to End the Podcast 42:36 The Financial Side of Podcasting 43:33 Challenges of Local Podcasting 49:25 Potential Revival and New Ideas 01:03:00 The Importance of Connections in Indiana 01:14:29 Final Thoughts and Future Plans

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