Startup to Last

Topics this week:

• Tyler thinks he's finally fixed his audio setup.
• Rick and Tyler are both having good sales months. Rick actually knows why!
• We discuss what indicators a SaaS company might look at to tell whether a recession is impacting their business.
• Rick is getting weekly updates from JD in a new format that is working well.
• Rick went to a fancy-pants senator's house to schmooze with the big wigs and now he wants to meet more powerful people so that they can laugh at us common folk.
• Tyler talks about the possibility of LACRM expanding into services.
• Rick is building a list of people he might want to hire/work with one day.
• Rick's CPA ghosted him. CPAs are the worst.
• We discuss health urgency.

Topics from this episode:

• Rick has learned more about how to be a good business partner.
• Rick is prioritizing effectiveness over efficiency.
• Tyler asks about how best to track marketing ROI.
• Tyler has an idea for a platform play at LACRM.
• Another company in LegUp Health's space has been aquired.
• Tyler gives an argument against delegation.
• Rick revisits the importance of buffer.
• Tyler recommends listening to this episode of the IndieHackers podcast.

Topics from this episode:

• Rick is working on updating and simplify LegUp Health's messaging.
• LegUp Health is testing out purchasing leads.
• Rick talks about the next step of his SEO work.
• Tyler has been listening to customer interviews and learned some things about pricing and features with LACRM.
• Tyler isn't listening to as many business podcasts.
• We discuss the blog post: We Need A Middle Class For Startups

Topics this week

• The possibility of a recession and how it might impact businesses like ours.
• LegUp Health just had a competitor acquired.
• Less Annoying CRM was DDoSed again.
• Tyler discusses some traction channels he's been considering.
• Rick asks about virtuous vs. vicious cycles.
• We discuss the merits of a multi-product business vs a single-product business.

Topics in this episode:

• Tyler bought tickets to attend Founder Summit.
• Tyler is rethinking his investment strategy.
• A competitor of LegUp Health is going out of business.
• Tyler is working on renewing LACRM's office lease.
• LegUp Health is struggling to scale their outreach, so they're going back to basics.
• LACRM's new design is coming along.
• LACRM is making pay more transparent internally.
• Rick wants LegUp to be in the discussion when people talk about health insurance in Utah.
• We discuss how to provide mentorship to employees if no one at your company has expertise in the area they need help with.
• We discuss what future marketing channels might be similar to what SEO was in the early 2000's.

Topics this week:

• A new employee started at LACRM
• Tyler is getting ready for lots of interns
• Rick has been struggling to form healthy habits
• Rick gives an update on his business partner's work/life balance
• Tyler finished his cycle of meeting/presentation/1:1s that he does every six months
• Tyler asks Rick about how to define mission, vision, and values
• Rick describes a new marketing funnel he found
• LegUp Health's vision is supported by a recent regulation change

Topics this week:

• Tyler has been extremely busy with meetings, interviews, etc.
• LACRM hired two new CRM Coaches.
• Rick took some time off to ski with his family, watched a Duke basketball game, and celebrated his son's 1st birthday.
• LegUp Health has mixed results sending cookies to try to delight customers.
• Tyler gives some updates on product-led growth brainstorming from last episode.
• LegUp Health added some new tools to their workflow to start making things more efficient.
• Rick warns us about the dangers of thinking that tools solve problems.
• Tyler is in discussions with DemandMaven.
• Tyler isn't sure what the future of his blog/newsletter should be.
• We talk about how to be real without being rude.

Topics from this week:

• Tyler explains how bug bounties work.
• Rick discusses the power of incentives.
• LegUp Health is adding new clients every week, and we discuss how prospecting is working.
• Rick brags about his new X1 credit card (I swear this isn't sponsored, we don't have nearly enough listeners for anyone to bother paying us for product placement)
• We discuss how Rick can thank people who help his business.
• No-work Sunday is a success for Rick.
• We discuss Jason Cohen's blog post: The Elephant in the room: The myth of exponential hypergrowth
• Rick helps Tyler think through his new growth plan.

Topics this week:

• Tyler is reading The Great CEO Within.
• Rick shares some early sales wins.
• LegUp Health is learning about their ICP (Ideal Customer Profile).
• Tyler has been experiencing ups and downs when it comes to design, but overall has learned a lot the last two weeks.
• Rick is making Sunday a "no work" day.
• Less Annoying CRM is hiring, and Tyler thinks there needs to be more of a sense of urgency.
• Rick has set a quarterly goal, but it's about learning rather than hitting certain metrics.
• Rick has additional responsibilities at Windfall.
• Tyler shouts out a few products from Elgato, especially the low-profile mic arm.
• We compare starting a business when you're younger vs when you're older.
• Update from last episode: This is the compensation agreement Rick finalized with his first employee.

Topics this week:

• Rick is close to finalizing a partnership agreement with his first team member.
• Tyler is excited that LACRM has been shipping a lot of product improvements lately.
• Tyler has a new productivity hack he's trying.
• LegUp Health is doing some cold outreach and so far it's working.
• LegUp Health joined a new business association.
• Tyler is nervous about some marketing trends even though they haven't become a problem yet.
• NFTs. What are they? Why aren't we able to understand them? Why do we keep talking about them despite not understanding them? Because we're podcasters so we're obviously very comfortable acting like experts on topics we know nothing about.
• We respond to a listener question about how Rick balances his full-time job with running LegUp Health.