Startup to Last

Topics:

• Rick gives an update on open enrollment
• Tyler talks about some upcoming product launches including the new Zapier integration
• Rick is refining his Adwords approach
• Rick is starting to think about 2023
• Tyler talks about project management
• LACRM had a CRM Coach culture refresh
• We talk about the recent wave of AI innovation

Topics this week:

• I mean, Twitter, obviously
• Rick gives an update on open enrollment including...
  • Sales so far
  • His misadventures with Google advertising
  • Website positioning and design
• Tyler gives an update on LACRM's integration project
• LACRM just went through a process that happens every six months
• We talk fruitlessly about the potential recession and tech layoffs

Topics from this episode:

• Rick gives a big update on how LegUp Health is prepping for open enrollment
  • His goal is to be long-term patient, but have short-term urgency
  • He doesn't have enough traffic for retargeting
  • Outreach will be their main lever
  • This weekend is his chance to get everything ready for November 1st
• Tyler talks about his time at Founder Summit
• LACRM is thinking about brand marketing instead of just performance marketing
• Tyler recounts a churn cohort analysis they did at LACRM
• Rick shares some advice he got from a friend
• Tyler gives an update on LACRM's integration partners
• We discuss "Courses as marketing"
• We talk about the value of sharing what you're working on with other people

Topics this week:

• Tyler is getting ready for Founder Summit
• Rick is learning about digital advertising, and we discuss whether tracking people on the internet is a net good or bad thing
• Tyler gives an update on his NPS saga
• Tyler talks about a joint webinar he did with ZipMessage
• Rick describes his chamber of commerce webinar strategy
• Windfall is opening a Utah office
• Rick is getting ready to do outreach, but needs to reduce friction first
• Tyler is making some changes to how he approaches project management and prioritization
• We discuss a possible niche audience
• Rick explains how a major hole in the health insurance laws has been fixed
• Tyler started listening to the ShipSaaSFaster podcast

I (Tyler) am traveling and don't have time to write up show notes, so the other topics in this episode are a mystery. Enjoy!

Topics this week:

• Figma got acquired by Adobe AND I DONT WANT TO TALK ABOUT IT I'M NOT CRYING YOU'RE CRYING SHUT UP YOU'RE NOT MY REAL DAD
• Rick spent a week in Cancun and soaked up some sweet business wisdom
• Tyler is experiencing a period of calm at work and has done some coding for the first time in a long time
• LACRM decided not to hire interns next summer
• Rick and JD planned their marketing blitz
• Tyler gives an update on his work to make LACRM into a platform for API integrations
• We discuss how a company should decide what they're willing to spend on customer acquisition
• Tyler heard a new take on what "product-led growth" means from this podcast episode

Topics:

• LACRM had a great growth month in August, mostly because of expansion revenue.
• JD, Rick's business partner, is doing a great job.
• Rick is oscillating between investing in more resources and staying focused.
• Rick gives an update on his recent local marketing blitz.
• Tyler is rethinking the customer onboarding flow.
• LACRM is shifting around their marketing priorities.
• Rick shares some wisdom from Jason Lempkin.
• Rick is learning how it's hard to not have authority.
• Tyler talks about hollow abstraction by mostly just parroting what's said in this video.
• We talk about "Zucking" (please don't look it up on Urban Dictionary, we're not talking about that kind of Zucking).

Topics this episode:

• Summer is ending at LACRM and things are going back to normal.
• Rick attended a company offsite last week, and now he's behind.
• LegUp Health is planning a local marketing blitz.
• Tyler gives an update on pay transparency at LACRM.
• Tyler has been doing some cold outreach to try to find API partners.
• There's a new VP at Lucid.
• Tyler talks about how this episode of Default Alive has an interesting take on no-code.
• Tyler and Rick talk about how it seems like it's getting harder to build a SaaS business, largely inspired by this episode of Out of Beta.

Topics in this episode:

• LACRM got DDoSed *again*
• Rick went to some networking events
• Tyler is ending his newsletter
• Rick gives a chamber of commerce update
• LegUp Health is seeing early success with an incentive offer
• We discuss handling an employee who leaves for an extended period and whether the goal should be to have no single points of failure
• Rick talks about how intentional assumptions can combat fear
• Tyler gives an LACRM product-led growth update

Topics in this episode:

• Less Annoying CRM hit $3.5 million ARR.
• Rick and LegUp Health have signed up for several in-person networking events as well as a number of chambers of commerce.
• LACRM had a new CRM Coach start.
• Tyler reflects on why his updates haven't been interesting recently, and what that might mean about how he'd feel running a bigger company.
• Rick got a new client who followed the ideal customer journey. Feels good.
• Rick is considering working with an SEO contractor.
• We discuss how to pick a digital marketing agency, and whether it even makes sense to do so.
  • In this episode, we discuss DemandMaven and JH Scherck.