Startup to Last

Startup to Last

By Rick Lindquist and Tyler KingBusinessEntrepreneurshipMarketing
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Startup to Last episodes

  • Time management

    Topics this week:

    • Tyler is reading a book called Killing Marketing.
    • Rick is trying some time management hacks.
    • Tyler has a potential job candidate using his new approach to recruiting.
    • Less Annoying CRM had their "day of rest" where developers take over customer service for a day.
    • Rick is working on content and SEO for LegUp Health.
    • Rick has filed his taxes.
    • Rick gives a shoutout to a listener that makes software that verifies financial transactions who helped him with a question from last week.
    • We discuss Webflow's product roadmap.
    56 min
  • $2k MRR

    Topics from this week:

    • Rick has a baby!
    • Rick broke $2k MRR in March.
    • Tyler gives an update on his content marketing site.
    • Tyler is about to start recruiting a developer.
    • We talk about all the speculative bullshit going on right now (NFTs, GME, bitclout, etc.).
    • Rick feels pressure to narrow his focus now that he's a father.
    • We discuss how to implement an internal tool with no-code.
    57 min
  • Deep dive into an execution retreat
    Because Rick is taking some time off for parental leave, we recorded a special episode this week. Rick is about to do a week-long retreat to try to finish a major project before becoming a dad. We're going to spend this episode discussing how he can get the most out of the retreat.
    53 min
  • Burnout

    Topics this week:

    • Rick is feeling burnt out. We discuss how he noticed, and what he's doing to fix it.
    • Rick's baby is expected this next week, so the next two weeks of the podcast will be pre-recorded episodes.
    • Tyler is drowning in meetings.
    • Tyler gives an update on his new content site.
    • We talk a bit about SEO.
    • Rick is looking for two plugins to help with his Webflow site.
    • We have both received our first vaccine shots, and we discuss what it would look like to re-open an office.
    • Rick has realized how personal the information he needs from customers is, and how that impacts trust building.
    57 min
  • Enterprise sales is just project management

    Topics this week:

    • Rick breaks down how the new stimulus bill will impact health insurance and entrepreneurs.
    • Rick is putting his big project on hold until after paternity leave.
    • Tyler gives an update on Less Annoying Business.
    • We discuss enterprise sales, and how it's more about project management than convincing someone to buy.
    • We talk about Zapier's acquisition of Makerpad.
    1 hr
  • What does Indie.vc's move mean for startup to last companies?

    Topics discussed:

    • Indie.vc is shutting down
    • Rick gives a revenue and churn update.
    • Rick is preparing for the birth of his first child, but has one more big project to finish first.
    • Tyler recaps the first week of results after launching Less Annoying Business last week.
    • We discuss whether it makes sense to build an audience.
    • Tyler is trying to get help with Elasticsearch from his online community.
    • We discuss the long, slow SaaS ramp of death.
    56 min
  • Hardcore week building a content site

    Topics we covered today:

    • Rick finished his goal for February of automating the monthly emails at Legup Health.
    • Tyler gives an update on his new small business advice website. How do you like that link building I just did?
    • Tyler remembers how fast a project can move when you don't have legacy code slowing you down.
    • We discuss a variety of tools used to build a content site, especially Webflow and ConvertKit.
    • Tyler used Fiverr for the first time to hire a designer.
    • We discuss multitasking for motivation.
    • We both prefer creating content from our own personal voice rather than on behalf of the company.
    • We brainstorm what's next for Less Annoying Business/
    1 hr 2 min
  • Content marketing when you're not a domain expert

    Topics discussed this week:

    • Rick is learning more powerful no-code tricks with Zapier, and advancing his PHP knowledge.
    • We discuss the best way to learn how to write secure code.
    • Tyler is wrapping up a big project which involves setting deadlines. We discuss healthy vs. unhealthy deadlines.
    • Tyler is brainstorming content marketing approaches which is tough because he's not an expert on the topics his customers are most interested in.
    • We discuss Rick's learnings from Peter Drucker.
    • We talk about the idea of running an online competition
    1 hr 5 min
  • Separating decision making from executing

    More topics:

    • We discuss the state of independent SaaS and what it means to have a very low payback period.
    • Rick has installed a development environment and is learning to code again.
    • Tyler is almost done getting ready to switch the LACRM marketing site to Webflow.
    • Tyler is considering trying out Mixpanel.
    • Salesforce is going more remote. What does that mean for San Francisco.
    • We discuss Tyler's tweet thread about his internal dashboards.
    • We talk about the Trends.vc report on competitor risk.


    1 hr 2 min

About Startup to Last

From the publisher's feed

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy…

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