In episode 682, Rob Walling interviews Alex Theuma, the founder of SaaStock, a conference for SaaS founders. They discuss the challenges of bootstrapping an event and the pros and cons of large startup events versus small startup events. Alex also shares his experience of building credibility and authority in the industry, the importance of maintaining a positive attendee experience, and ensuring financial sustainability.

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedback on second ideas, and the benefits for founders that beat the odds.

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 680, Rob Walling goes solo again, covering a wide variety of topics including listening to customers, but not necessarily their solutions. He also cautions against making decisions based on one customer's feedback, but listening to the crowd. Finally, Rob highlights the importance of doing whatever it takes to succeed as a founder.

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 679.5, Rob shares seven announcements about the future of MicroConf in the upcoming year. 

Whether you're a long-time supporter or a new member of our crew of misfits, you know we're all about empowering bootstrapped SaaS entrepreneurs.

For nearly a decade, we've been fueling the permissionless entrepreneurship movement that's gripped founders worldwide - and we're nowhere close to finished.

Our next big leap is coming, and you won't want to miss it.

If you want to get the inside scoop, and to keep up to date as we roll out all of these offerings, head over to https://www.futureofmicroconf.com/.

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 679, join Rob Walling for another solo adventure where he answers listener questions. He discusses how “mock features” can be implemented to close deals with certain buying dynamics, how to recover from a failed launch, and the benefits of phased launches to minimize those. Rob also gives advice on creating organic content for a SaaS and suggests alternative marketing strategies to content creation. Finally, he covers what an engineer might encounter during an acquisition in a small startup and how to dive into consulting and contracting.

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and shares insights on bookkeeping for SaaS startups. Rob also details what frameworks new marketers should be looking into and gives advice on launching a new SaaS tool to an email list.

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

In episode 677, Tracy Osborn interviews Leon Barnard from Balsamiq about wireframing and design. They discuss the book "Wireframing for Everyone" written by Leon and his co-authors from Balsamiq and they emphasize the value of low-fidelity wireframes for founders. They also cover how wireframing can improve ideation and communication processes among teams. To wrap up, they recommend resources for non-designers interested in learning more about wireframing and design.

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 676, join Rob Walling for a solo adventure where he answers more listener questions. He answers questions around the inflated valuations in the B2B SaaS market, choosing between ideas, and validating a SaaS idea before building. Rob wraps up evaluating the effectiveness of building a podcast or YouTube following prior to launch.

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 675, Rob Walling interviews Stephen Steers, author of "Superpower Storytelling." They discuss Stephen’s experience in selling and teaching startups how to sell better. They cover Stephen’s storytelling “AREA” framework and the concept of the problem stack. They also talk about when founders should consider delegating sales, the importance of documenting successful sales processes, and using humor in the sales process.

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

In episode 674, ​​join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. They talk about Elon rebranding Twitter to X and the emergence of Instagram's Threads. They also cover the pros and cons of taking VC and SparkToro's unique funding model and paying back investors.

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!