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Stash Special: loyalty programs, well-made web shops, frictionless user experience
This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guests: Justin Kan, Archie Stonehill
Youtube: https://youtu.be/pORGGWDAyUM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Stash blog post:
https://dev.stash.gg/blog/mythbusting-app-stores-30-percent-or-more
Agenda
00:00 Epic intro
03:02 Introduction of Guests
06:01 Pivot from Fractal to Stash
09:09 Apple's New Payment Guidelines
19:36 Apple's Fee Structure
25:09 Impact on Different Game Genres
27:06 Alternative Payment Processors
29:02 Cost of External Partners
31:24 Direct-to-Consumer Strategies
31:50 Introduction to No Bullshit Gaming Podcast
32:06 Implementing Incentives for Direct Consumer Channels
33:08 Designing Loyalty Programs
35:50 Driving Traffic to Web Shops
38:08 Creating Well-Made Web Shops
42:24 The Role of Stash in the Gaming Ecosystem
43:30 The Future of Stash and Game Developers
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Implementing incentives for direct consumer channels can drive engagement, reward loyalty, and increase retention.Designing loyalty programs that offer a variety of discounts, time-based offers, loyalty tiers, and exclusive content can enhance the overall user experience.Driving traffic to web shops can be achieved through effective search engine optimization, on-page SEO, and conversion optimization.Creating well-made web shops involves providing a frictionless user experience, seamless account linking, and a focus on enhancing the game experience.Stash aims to be a white label experience that helps game developers own the customer relationship and avoid platform intermediation.The future of Stash lies in providing excellent experiences and giving game developers the freedom to switch platforms if desired.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.me/11-mobile-user-acquisition-tips-q1-version-24
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
View all episodes
By Lancaric.me
5
33 ratings
This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guests: Justin Kan, Archie Stonehill
Youtube: https://youtu.be/pORGGWDAyUM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Stash blog post:
https://dev.stash.gg/blog/mythbusting-app-stores-30-percent-or-more
Agenda
00:00 Epic intro
03:02 Introduction of Guests
06:01 Pivot from Fractal to Stash
09:09 Apple's New Payment Guidelines
19:36 Apple's Fee Structure
25:09 Impact on Different Game Genres
27:06 Alternative Payment Processors
29:02 Cost of External Partners
31:24 Direct-to-Consumer Strategies
31:50 Introduction to No Bullshit Gaming Podcast
32:06 Implementing Incentives for Direct Consumer Channels
33:08 Designing Loyalty Programs
35:50 Driving Traffic to Web Shops
38:08 Creating Well-Made Web Shops
42:24 The Role of Stash in the Gaming Ecosystem
43:30 The Future of Stash and Game Developers
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Implementing incentives for direct consumer channels can drive engagement, reward loyalty, and increase retention.Designing loyalty programs that offer a variety of discounts, time-based offers, loyalty tiers, and exclusive content can enhance the overall user experience.Driving traffic to web shops can be achieved through effective search engine optimization, on-page SEO, and conversion optimization.Creating well-made web shops involves providing a frictionless user experience, seamless account linking, and a focus on enhancing the game experience.Stash aims to be a white label experience that helps game developers own the customer relationship and avoid platform intermediation.The future of Stash lies in providing excellent experiences and giving game developers the freedom to switch platforms if desired.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.me/11-mobile-user-acquisition-tips-q1-version-24
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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