Join our host Michelle Pellizzon and Holisticism's social media manager, KP, as they dive into the current state of platforms like Instagram, exploring how it affects small businesses and creatives. They discuss the frustrations of dealing with algorithms, the nature of viral content, smart marketing strategies, and why staying true to yourself online is so important.

KEY TAKEAWAYS:

• Social media algorithms are designed to maximize user engagement for ad revenue, rather than to support creators or small businesses.


• Instagram's algorithm prioritizes shallow engagement, making it difficult for businesses to organically reach their existing followers.


• Creators are frustrated by the restricted visibility and narrow algorithms on platforms like Instagram.


• Promoting one's authentic self and interests, rather than merely a brand, is seeing more success on platforms like Threads.


• Small businesses can effectively use numerous creative marketing strategies beyond social media to promote their work.

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