Boris Valkov is the Co-Founder & CEO at Lace, and a technology leader with expertise in artificial intelligence and machine learning. With a background in engineering leadership at top tech companies, he is dedicated to bringing AI-driven solutions to the home service industry. His work focuses on optimizing call center operations, improving booking rates, and helping businesses unlock new growth opportunities through data-driven decision-making.

In this episode, we talked about common call center challenges, automation, marketing ROI…