What if I told you that the key to a sustainable business (that you don't want to burn to the ground once a week) ISN'T doing more?

It's about doing LESS — but doing it better.

In this episode, I'm flipping the script on your default "hustle hard" programming and sharing what really matters when growing a service business as a solopreneur.

Topics discussed in this episode include:

• How hustle culture makes us think we must be doing more constantly.

• What is additive cognitive bias, and how does it impact the choices we make in our business? (You're doing to love this!)

• Why is adding more complexity rarely the right solution?

• How does the sunk cost fallacy drive us to make poor decisions?

• Why traditional growth models fail solopreneurs.

• The Staying Solo Framework - six areas of focus for your business decisions.

• The Staying Solo Squad and why you may want to join us!

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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