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In this episode, Michael Doherty emphasizes the importance of client-guided sales in the automotive repair industry. Michael discusses the significance of providing transparent communication, including using detailed pictures and taking the time to explain necessary repairs to clients. He shares personal anecdotes to illustrate how prioritizing client trust and understanding leads to better client relationships and increased sales.

00:00 Review information, clarify doubts and ensure accuracy.

05:25 Prioritize concerns and safety; improve picture documentation.

06:21 Rear tires need replacement; front tire damaged.

10:42 Client-guided sales through engagement and transparency.

13:01 Encourage customer referrals and reviews for service.

17:29 Always protect car interiors; never assume preferences.

20:06 Build trust with clients through genuine communication.

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