The 2024 U.S. presidential election presents a unique paradox in political strategy. As both major parties vie for a win this election season, they may be overlooking the potential long-term consequences of their success. Their strategies cause pause and reflection on what truly constitutes a political victory in the broader context of American democracy. Stephen Lile from University of Cambridge Judge Business School proposes that the victory could actually be a loss in 2024, which could lead to more substantial, enduring gains for either party in subsequent election cycles.