In this episode we're joined by Steve Rayson, Director at BuzzSumo.

When it comes to SaaS growth, a lot of content and discourse focuses on hyper-growth tactics with a (false) promise that they'll magically turn you into a unicorn. But unicorns a rare. They are outliers, so I caught up with Steve Rayson, Director at BuzzSumo, to hear about another path you can take, and it's that of a SaaS Donkey.

By putting sustainability and profitability above hyper-growth, BuzzSumo have built a steady SaaS business that is loved by growth and content marketers alike, going from beta launch to $5M ARR over the last three years or so. In this episode, Steve tells us about:

- How BuzzSumo challenged the Unicorn Orthodoxy and became a so called SaaS Donkey

- Some of the key factors that enabled BuzzSumo to go from $0 to $2.5M ARR

- The role of influencer marketing in SaaS growth including how influencers such as Rand Fishkin & Matthew Barby helped spread the word about BuzzSumo

- How BuzzSumo set growth targets and went from $2.5M to $5M in ARR

- The things BuzzSumo might have done differently with the gift of hindsight alongside what they have planned for the future

BuzzSumo >> buzzsumo.com

Proud To Be A SaaS Donkey >> buzzsumo.com/blog/proud-donkey-buzzsumo-reflections-growing-5m-saas-business

Anders Pink >> www.anderspink.com

Follow Steve on Twitter >> twitter.com/steverayson

The Growth Hub >> www.advanceb2b.com/thegrowthhub

Advance B2B >> www.advanceb2b.com

The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Edward on Twitter >> twitter.com/NordicEdward