What began as a small family-run off-license in 1979 has become an award-winning institution at the forefront of Birmingham's craft beer revolution. Join host Ben Gibbs as he sits down with Krishan and Tim from Stirchley Wines and Spirits to uncover the fascinating story behind one of the UK's most respected bottle shops.

Their journey weaves through decades of beer evolution—from introducing exotic international brews to Birmingham in the early 90s, championing the British craft beer movement with early adoption of BrewDog and Thornbridge, to now leading the charge in the alcohol-free beer revolution with nearly 50 different options on their shelves.

The conversation takes a deeper dive into how alcohol-free beer has transformed from the days when Kaliber was the only (terrible) option available to today's diverse landscape of quality non-alcoholic alternatives. Krishan and Tim share insights on how COVID lockdowns accelerated interest in alcohol-free options, and how Guinness Zero's entry into the market helped legitimize alcohol-free drinking for mainstream consumers.

As winners of SIBA's Best Independent Craft Beer Retailer award, they reflect on what it means to gain recognition from the brewing industry they've supported for decades, and offer their thoughts on where the future of alcohol-free beer is heading. Will we see more specialised styles beyond pale ales and lagers? Is this just a passing trend or a fundamental shift in drinking culture?

Whether you're sober-curious, a craft beer enthusiast, or interested in the business of specialty retail, this episode offers rich insights into how independent bottle shops create community spaces where everyone—regardless of their relationship with alcohol—can feel welcomed and included.

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