When I first started my YouTube channel, all I ever dreamed of was reaching 100,000 subscribers and receiving that play button - and finally feeling confident and fulfilled. News flash: that didn’t happen. Because frankly? Subscribers don’t matter. You don’t need a lot of subscribers on YouTube to be successful - and in fact, my only goal on YouTube has completely shifted, and it’s changed the way I think about my YouTube growth strategy in general. In today’s episode, we will not only cover why subscribers don’t really matter (and why you shouldn’t bother asking for them) and what actually matters instead. Let’s get into it!

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