Being busy is boring.

In episode 258 of The Art Biz, host Alyson Stanfield makes the case that most artists are so deep in execution mode that they never step back to evaluate, redirect, or ask whether any of it is actually working. This episode draws a clear line between working IN your art business and working ON it, and explains why both matter, but one gets almost all of the attention.

IN THIS EPISODE

• Why execution without direction is just activity, and what it costs you.
• The side-by-side difference between IN and ON work across four common artist tasks
• The two failure modes: too much IN (reactive, no filter) and too much ON (perfect systems, no execution)
• What working ON your business actually looks like in practice, including the questions to ask
• Why multi-year plans have lost their usefulness, and what to hold onto instead

QUESTIONS TO ASK IN YOUR "ON" TIME

• What is actually working — and why?
• Is this still where I want to go — and why?
• What on my to-do list no longer serves me?
• What has the best potential for a long-term payoff?
• Where am I playing it too safe?
• How can I enjoy my art business even more?

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