Price your services freebie!!

If you’ve ever priced a facial based on vibes, fear, or what Becky down the street charges… this episode is your wake-up call. 😬

Today, Allyson walks you through why you’re probably undercharging, how to actually calculate your cost per service, and what needs to go into your price so you can finally pay yourself like a CEO—not just stay afloat.

✨ In this episode:

• Why copying other estheticians' pricing is hurting you

• The actual formula to price a 60-minute facial (we do the math together!)

• What profit margin really means—and how to set yours

• When and how to raise your prices (without guilt or apology)

• The sneaky way to increase profits without doing more work (hello, add-ons!)

🧾 Grab the free Pricing Yourself Guide
This guide walks you through exactly what we cover today—plus gives you access to the mini-course "How to Price Yourself: For Estheticians Who Want to Stop Guessing."
👉 Download it here

💬 If you’ve ever said “I’m working so hard but not getting ahead,” this episode is your blueprint.