Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enrollment. Discover why ignoring the crucial details of that first interaction can cost you valuable students, damage your studio’s reputation, and ultimately limit your growth. Katie shares simple but highly effective strategies—from personalized welcomes to creating instant connection points for parents—that ensure new families feel seen, special, and eager to return. Don’t let poor first impressions sabotage your studio’s success; tune in and learn how to convert more trials into committed dancers today.