Podcasting Insights: growth advice for people and brands

Stop making this mistake that's killing your podcast!


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There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it.

I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly.

It’s something much more fundamental but shockingly overlooked.

Psst! This episode comes with a free downloadable resource. Get it here -

https://podmastery.co/title

In this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no matter how good your content is.

If you think your show deserves a bigger audience or you’ve been frustrated by that steady trickle of downloads that never quite becomes a surge, you’ll want to listen in.

Trust me, I’ve just come back from talking to every kind of podcaster at The Podcast Show in London, and almost all of them had this issue—whether they realised it or not.

I tell the stories of Grace and Luke—two podcasters who, like a lot of people, had clever, catchy titles they were really proud of. But the reality is, their otherwise smart titles were doing absolutely nothing to help them get found.

My friend and colleague Colin Gray also recently posted about episode titles on LinkedIn and I think you should check it out. Here it is - https://www.linkedin.com/posts/colinmcgray_podcast-podcasting-contentmarketing-activity-7336372482544689153-lzvS?utm_source=share&utm_medium=member_desktop&rcm=ACoAACx8U4ABavMWewKoCnY83LZFc5pdJxl8sdg

Timestamped Episode Summary:

00:00 "Improve Podcast Visibility with Titles"

03:06 Podcast Discoverability Issues

06:39 Revamping Podcast Titles for Clarity

10:17 "Podcasting Insights Appreciation"

Mentioned in this episode:

Get your free podcast title checklist

Check your podcast's title against my free checklist

Title checklist

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/



This podcast uses the following third-party services for analysis:

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Podcasting Insights: growth advice for people and brandsBy The Podmaster (Neal Veglio)

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