In this episode, I talk about one of the biggest mistakes I see entrepreneurs make over and over again: action faking.

After building BusterBox to over $15 million in sales and coaching hundreds of subscription box founders, I've realised that most people don't fail because they aren't working hard, they fail because they're working on the wrong things.

From obsessing over logos and branding to buying endless courses, attending networking events and spending hours creating content instead of selling, it's easy to mistake being busy for making progress.

In this episode, I share why the founders who succeed are the ones who take imperfect action, launch before they're ready and spend their time on revenue-producing activities instead of looking busy.

If you've ever felt like you're working flat out but your business isn't moving forward, this episode will help you refocus on what actually matters.

I hope you enjoy it!