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We challenge the “industry standard” pricing rules that keep residential repaint contractors busy but broke. We explain why 40% gross profit is often too low, why 50% is a floor, and how close rate can tell you when it is time to raise prices. 

• common pricing advice that leads to mediocre margins and stress 
• the three questions to ask about markups, gross profit targets, and price increases 
• why 40% gross profit can work for GC work but fails for most residential repaint companies 
• how customer acquisition costs rise as you scale and why gross profit must rise too 
• a real-world example of 65% gross profit and what makes it possible 
• using close rate over 35% as a signal your pricing may be too low 
• why targeting 50% gross profit can still land at 45% to 47% after mistakes 
• the path from 10% to 15% net profit toward 15% to 25% plus through better sales and ops 

Click the link in the description to grab a free copy, just cover the shipping.

This episode was originally recorded as a video for YouTube.

If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.

And if you ever want to watch the video version, you can find it on the
 Profitable Painter YouTube channel.

https://www.youtube.com/@BookkeepingForPainters