Recently, a business owner asked me about growing his organic audience with YouTube and Instagram ads. 

My answer? Zero dollars spent on ads.

If you're boosting posts or spending ad money to grow your audience, stop. 

It's a waste. 

Paid ads often bring low-quality followers with low engagement. 

Instead, focus on building an audience you can control, like an email list.

Run ads only when they lead to a direct outcome, like a product sale, to ensure high-quality leads and cover ad costs. 

Rethink your strategy and focus on meaningful growth. 

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