It's not enough to be a great coach, you need to get clients who will pay you money for your services. Coaches need to wear multiple hats. You need to sell them on your services.

Kenrick Cleveland is widely acknowledged as a master of persuasion. In my experience, he is THE GUY who started the use of NLP for other-than-therapeutic purposes. He's the first person that I know who used NLP for sales.

I ask him about his latest innovation in this field in today's episode. He calls it DreamState Selling

If you want to learn more about Kenrick's latest innovations, you can do so here: https://www.thepowerark.com/dsss