"Always be closing!" "Overcome objections!" "Push for the deal!"

These are just a few of the familiar refrains we often hear when it comes to selling.

It's all pushy, and for many solo service business owners, the idea of sales already feels uncomfortable.

After all, you didn't start your business to become a salesperson, did you? The truth is that sales don't have to feel that way.

The key to better sales isn't about selling at all, and in this episode, I will show you how to shift from selling to solving. Once you make that switch, sales feel much easier and way more authentic.

Topics discussed in this episode include:

• One of the biggest misconceptions about selling.

• How to shift from selling to solving.

• Tips for selling in a way that aligns with your values.

• Why you shouldn't treat objections as something to be "handled."

• Four practical strategies to help you focus on solving, not selling.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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