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We bust the “10% of revenue on marketing” myth and explain why that advice can crush profit when it’s used without context. We use GP to CAC as the simple growth compass that tells us when marketing spend is smart and when it’s just burning cash.
• why a fixed marketing percentage can wreck profitability 
• the GP to CAC metric and the simple formula to calculate it 
• a clear example of gross profit per job vs acquisition cost 
• benchmark targets for outbound growth campaigns at 3:1 
• benchmark targets for inbound channels like SEO and referrals at 5:1 
• the low-spend exception for GC-fed work and commission-based CAC 
• red flags when the ratio drops below 3:1 and what it usually means 
• why we fix pricing, margins, and acquisition strategy before scaling 
• how strong GP to CAC unlocks hiring sales reps and increasing ad spend 
If you want the full framework for profitability, cash flow, debt, owner pay, and growth, grab the book for free by clicking the link in the description. Just cover the shipping. 
If this video helped, watch my next video on four numbers that every painting business owner must know to scale profitably.

This episode was originally recorded as a video for YouTube.

If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.

And if you ever want to watch the video version, you can find it on the
 Profitable Painter YouTube channel.

https://www.youtube.com/@BookkeepingForPainters