Mastering the Demand Narrative for Therapists: Building Interest Without Being Salesy

In this episode of the Scaling Therapy Practice, host James Myelin explores the concept of the demand narrative, a framework that helps therapists build interest in their services without appearing salesy or pushy. James shares insights from the book 'Effortless' by Danny Iny and the course 'The Art of Offer Craft.' He breaks down the five steps of the demand narrative: meeting people where they're at, articulating their worldview, sharing deeper insights, explaining the solution, and providing the next action. This episode offers a new perspective on how therapists can frame their solutions in a service-oriented manner, making the process of selling feel more like helping.

Show Highlights

Effortless: The Counter-Intuitive Business Growth Formula for Coaches, Consultants, Authors, Speakers, and Experts 

The Art of Offer Craft - I can’t find it as a stand-alone course. The company that made the course is Mirasee. 

Online Course Creation Checklist: Here is a 10-item checklist to guide you through the process.