By James Marland
5
1010 ratings
The podcast currently has 94 episodes available.
In this episode of 'The Scaling Therapy Practice,' host James Marland interviews Julie Herres, owner of Green Oak Accounting and author of 'Profit First for Therapists.' They discuss key strategies for scaling a therapy practice, focusing on the importance of financial sustainability and the critical role of accounting support. Julie highlights that every session should add to the bottom line and emphasizes the interconnectedness of scaling through session count and clinician headcount. The episode also covers the potential pitfalls of hiring without proper financial planning, and Julie provides real-world examples, like the pros and cons of buying a practice building. Listeners gain valuable insights into managing compensation packages, avoiding expensive mistakes, and exploring new revenue streams like online courses.
Transforming Crisis Into Faith: An Inspirational Journey With Henry B. Dotson III
In this episode of 'Scaling Therapy Practice,' James is joined by Henry B. Dotson III, an inspirational speaker, author, and Christian cancer coach. Diagnosed with multiple myeloma in 2015, Henry shares his miraculous healing journey and how he has turned his battle with cancer into a mission to help others. Henry discusses the importance of faith, the power of corporate prayer, and how to transform a crisis into spiritual growth. He elaborates on how his experience led him to write his book and become a Christian cancer coach, offering a unique perspective on using one's faith during trying times. Tune in to hear Henry's powerful message of hope, resilience, and spiritual transformation.
Show Highlights
Find Course Creation Resources and Support: https://www.coursecreationstudio.com/
Find more resources from Henry: https://ojof.life
Unleashing Potential: From Adversity to Coaching Mastery with Debra Russell
In this inspiring episode of 'Scaling Therapy Practice,' host James Marland explores the transition from traditional therapy to innovative course creation, enhancing freedom, flexibility, and income for therapists. Special guest Debra Russell, an MBA and elite certified business coach, shares her journey from a career in theater and film production to becoming a successful business coach after a prolonged illness. Discover the transformative power of coaching, tips on selecting the right coach, the impact of mindset on productivity, and strategies to overcome imposter syndrome, burnout, and procrastination. Learn how to implement the 80/20 rule, balance personal and professional life, and maintain discipline to achieve business success. Tune in for valuable insights and practical advice to create impactful, productive courses.
00:00 Introduction: Breaking Free from Traditional Therapy
00:22 Join the Course Creator Hub
00:55 Welcome to Scaling Therapy Practice
01:11 Meet Debra Russell: From Theater to Coaching
02:19 Debra's Journey: Overcoming Adversity
04:23 Discovering Coaching and Building a Business
09:49 The Importance of Coaching and Finding the Right Fit
14:49 Delegation and Team Building for Success
16:14 Overcoming Challenges in Course Development
16:43 The Power of Public Speaking
17:34 Battling Imposter Syndrome
19:52 Managing Membership and Burnout
22:12 Launching a New Program
22:54 Mindset vs. Structure in Productivity
28:22 Summarizing Key Takeaways
31:02 Where to Find More Information
Join the Free Creator Community: https://courses.coursecreationstudio.com/store
Turn Procrastination and Overwhelm into Productivity: https://coursecreationstudio--debrarussellcoaching.thrivecart.com/procrastination-overwhelm-productivity/
Empowering Therapists: Heather Fishbach's Inspiring Journey and Online Course Success
Join host James Marland on the Scaling Therapy Practice show as he interviews Heather Fishbach, a holistic health practitioner with over 40 years of experience. Heather shares her extraordinary journey from massage therapy to becoming a Doctor of Chinese Medicine and Acupuncture. In this heartfelt episode, she recounts overcoming a stroke using her holistic techniques and transitioning from in-person therapy to launching successful online courses. Learn about her Course Creator Hub, the challenges of pricing and platform selection, and how affiliate marketing and personal connections have amplified her impact. Heather's inspiring story offers valuable insights into diversifying income through online courses, balancing in-person and online work, and transforming lives through problem-solving and relationship-building.
00:00 Breaking Free from the Therapy Chair
00:40 Introducing the Course Creator Hub
01:16 Welcome to Scaling Therapy Practice
01:30 Meet Heather Fishbach
02:25 Heather's Journey in Holistic Health
07:28 A Life-Changing Stroke
12:42 Transitioning to Online Courses
16:53 Challenges in Launching Online Courses
18:13 Mastering Zoom for Business
18:46 Choosing the Right Platform
19:59 Balancing Clinic Work and Online Courses
20:27 The Importance of Long-Term Planning
22:37 Marketing Challenges and Solutions
25:27 Building Relationships and Affiliate Marketing
33:54 Future Goals and Aspirations
35:25 Where to Find More Information
Links and Resources
More From Heather
Heather on Instagram: @Flourishing_Health_Invermere
Heather on LinkedIn: Heather Fischbuch
Join The Course Creator Hub
Looking for support in creating more freedom for yourself using online courses? Join the Free Community!
In this episode of Scaling Therapy Practice, host James Marland engages with cultural anthropologist Bob Vetter to explore innovative pathways for therapists and healers to expand their practices beyond one-on-one sessions. Bob shares his rich background in cultural anthropology, Native American spiritual practices, and curanderismo from Mesoamerica, emphasizing the integration of healing methods into course offerings.
Bob discusses his journey from educational travel to offering online courses and workshops, focusing on the concept of the 'wounded healer' and the intersection of personal crises with healing capabilities. The episode illustrates opportunities for therapists to diversify their income and better serve their communities by leveraging group dynamic healing and online platforms.
Key highlights include Bob's community-building efforts through Temascal practices and his development of an integrative course model emphasizing collaboration and philanthropy. Listeners are encouraged to embrace their unique gifts and experiences as part of their healing journey.
Show Highlights
00:00 Introduction: Breaking Free from Traditional Therapy
00:46 Join the Course Creator Hub
01:24 Meet Bob Vetter: A Journey in Cultural Anthropology
02:19 Discovering Native American Healing Practices
05:34 From Anthropology to Healing: The Transition
07:32 Curanderismo: The Heart-to-Heart Healing
10:06 Building a Healing Community
13:36 COVID-19: A Turning Point
15:16 Developing Online Healing Courses
18:32 The Concept of 'Don' and Personal Healing
20:58 Challenges and Group Healing Dynamics
28:47 Future Plans and Hybrid Course Model
29:44 Final Thoughts and Contact Information
35:52 Closing Message: Embrace Your Journey
Join the Course Creator Hub: https://courses.coursecreationstudio.com/store
Check out Bob and his resources: www.bobvetter.com
Mastering the Demand Narrative for Therapists: Building Interest Without Being Salesy
In this episode of the Scaling Therapy Practice, host James Myelin explores the concept of the demand narrative, a framework that helps therapists build interest in their services without appearing salesy or pushy. James shares insights from the book 'Effortless' by Danny Iny and the course 'The Art of Offer Craft.' He breaks down the five steps of the demand narrative: meeting people where they're at, articulating their worldview, sharing deeper insights, explaining the solution, and providing the next action. This episode offers a new perspective on how therapists can frame their solutions in a service-oriented manner, making the process of selling feel more like helping.
Show Highlights
Effortless: The Counter-Intuitive Business Growth Formula for Coaches, Consultants, Authors, Speakers, and Experts
The Art of Offer Craft - I can’t find it as a stand-alone course. The company that made the course is Mirasee.
Online Course Creation Checklist: Here is a 10-item checklist to guide you through the process.
Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery
In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion into purpose and learn how to connect better and engage with your audience.
00:00 Welcome to the Scaling Therapy Practice
00:22 Introducing Special Guest Sophie Lechner
01:07 Sophie's Background and Passion for Connections
02:34 The Journey of Course Creation
05:21 Challenges and Lessons in Course Creation
07:45 Pivoting to LinkedIn Coaching
10:48 Building a Business Around LinkedIn
23:22 Developing the Magnet Model
25:26 Current Offerings and Future Plans
30:13 Final Thoughts and Key Drivers
Learn more about the Magnet Model: Https://themgnetmodel.com
Pro Tips for Editing Your Course with Descript: A Guide for Therapists
In this episode of the Scaling Therapy Practice, host James Marland shares expert tips for recording and editing online course videos, specifically using the Descript program. He details processes such as preparing for smooth recording, recording in chunks, using transcription features, and adding professional touches like intro music and trimming. The episode aims to make video editing achievable for therapists and other DIYers who want to create high-quality content without needing a production crew.
00:00 Introduction and Course Promotion
00:37 Welcome to Scaling Therapy Practice
00:50 Mastering Course Recording: Pro Tips
02:30 Preparing for a Smooth Recording
03:01 Recording in Chunks for Flawless Edits
04:18 Editing Techniques with Descript
06:38 Advanced Editing Tips and AI Tools
08:18 Adding Professional Touches
09:40 Final Touches: Trimming, Fading, and Uploading
12:21 Summary and Encouragement
Money for Therapists Course
With this course, you will save time and avoid costly mistakes such as:
Descript editing tool for online course creators.
How to Choose the Best Microphone for Online Course Creators: Tips and Strategies
In this episode, James Marland, host of 'The Scaling Therapy Practice,' discusses the common challenges practice owners face with hiring and compensation and invites viewers to a webinar on therapist compensation strategies. He then transitions to providing detailed advice on choosing the best microphone for recording online courses, exploring factors like budget, trusted brands, types of microphones, and features. James also shares practical tips for optimizing sound quality, including minimizing background noise and maintaining consistent microphone distance. He emphasizes starting small and upgrading as needed, suggesting tools like Descript for improved audio. James references sources such as podcast hosts, Kajabi, and SoundGirls.
00:00 Introduction: The Stress of Hiring and Money
00:24 Webinar Invitation: Compensation Strategies for Therapists
00:39 Webinar Details and Host Introduction
00:58 Meet Julie Herres: Expert in Therapist Accounting
01:17 Webinar Benefits and How to Join
01:56 Welcome to the Scaling Therapy Practice Show
02:13 Choosing the Right Microphone for Your Course
03:27 Criteria for Selecting a Microphone
03:41 Price Considerations for Microphones
06:52 Trusted Brands and Quality Features
11:03 USB vs. XLR Microphones
12:11 Dynamic vs. Condenser Microphones
14:01 Tips for Recording Virtually
17:10 Headphones and Sound Check Tips
19:56 Final Thoughts and Recommendations
21:22 Bonus Tips and Resources
22:13 Conclusion: Start Small and Build Up
More Resources:
I want to invite you to a free webinar on compensation strategies for therapists — and I want you there! During the webinar, you’ll learn the 5 most common mistakes practice owners make when it comes to compensation.
Here are the details:
WHAT: How to Crack the Clinician Compensation Code (a free webinar!) on Friday, September 13th at 9 am Pacific/12 pm Eastern*
WHO: The free webinar is for new or established group practice owners and is hosted by my friend Julie, an accountant and the owner of GreenOak Accounting, a firm that specializes in working with therapists, psychologists, and counselors in private practice.
WHERE: Virtual – you can watch in the comfort of your home or office!
WHEN: Friday September 13 at 9am Pacific/12pm Eastern* – don’t forget to mark your calendar as soon as you sign up!
WHY: If you’re looking to grow your team all while building a thriving practice, then you can’t afford to make expensive hiring mistakes!
Get great advice HERE, mark your calendar, and prepare to take your practice to the next level!
In this episode of the 'Scaling Therapy Practice,' James Marland provides an in-depth guide on creating a high-converting homepage. Alongside an attached worksheet, James outlines the 15 key elements of an effective homepage, which include a benefit-driven headline, sub-headline, addressing pain points, a primary call to action, supporting images, highlighting benefits, social proof, clear navigation, a content offer, secondary call to action, feature list, mission statement, confidence builders, FAQ section, and success indicators. He offers practical tips and examples for each element, discusses the significance of a well-constructed homepage, and provides resources like webinars and personal support to help listeners implement these strategies. The episode emphasizes the importance of connecting with the ideal client and converting them into paying customers.
Show Highlights
The podcast currently has 94 episodes available.