Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery

In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion into purpose and learn how to connect better and engage with your audience.

00:00 Welcome to the Scaling Therapy Practice
00:22 Introducing Special Guest Sophie Lechner
01:07 Sophie's Background and Passion for Connections
02:34 The Journey of Course Creation
05:21 Challenges and Lessons in Course Creation
07:45 Pivoting to LinkedIn Coaching
10:48 Building a Business Around LinkedIn
23:22 Developing the Magnet Model
25:26 Current Offerings and Future Plans
30:13 Final Thoughts and Key Drivers

Learn more about the Magnet Model: Https://themgnetmodel.com

Pro Tips for Editing Your Course with Descript: A Guide for Therapists

In this episode of the Scaling Therapy Practice, host James Marland shares expert tips for recording and editing online course videos, specifically using the Descript program. He details processes such as preparing for smooth recording, recording in chunks, using transcription features, and adding professional touches like intro music and trimming. The episode aims to make video editing achievable for therapists and other DIYers who want to create high-quality content without needing a production crew.

00:00 Introduction and Course Promotion
00:37 Welcome to Scaling Therapy Practice
00:50 Mastering Course Recording: Pro Tips
02:30 Preparing for a Smooth Recording
03:01 Recording in Chunks for Flawless Edits
04:18 Editing Techniques with Descript
06:38 Advanced Editing Tips and AI Tools
08:18 Adding Professional Touches
09:40 Final Touches: Trimming, Fading, and Uploading
12:21 Summary and Encouragement

Money for Therapists Course

With this course, you will save time and avoid costly mistakes such as:

Descript editing tool for online course creators. 

How to Choose the Best Microphone for Online Course Creators: Tips and Strategies

In this episode, James Marland, host of 'The Scaling Therapy Practice,' discusses the common challenges practice owners face with hiring and compensation and invites viewers to a webinar on therapist compensation strategies. He then transitions to providing detailed advice on choosing the best microphone for recording online courses, exploring factors like budget, trusted brands, types of microphones, and features. James also shares practical tips for optimizing sound quality, including minimizing background noise and maintaining consistent microphone distance. He emphasizes starting small and upgrading as needed, suggesting tools like Descript for improved audio. James references sources such as podcast hosts, Kajabi, and SoundGirls.

00:00 Introduction: The Stress of Hiring and Money
00:24 Webinar Invitation: Compensation Strategies for Therapists
00:39 Webinar Details and Host Introduction
00:58 Meet Julie Herres: Expert in Therapist Accounting
01:17 Webinar Benefits and How to Join
01:56 Welcome to the Scaling Therapy Practice Show
02:13 Choosing the Right Microphone for Your Course
03:27 Criteria for Selecting a Microphone
03:41 Price Considerations for Microphones
06:52 Trusted Brands and Quality Features
11:03 USB vs. XLR Microphones
12:11 Dynamic vs. Condenser Microphones
14:01 Tips for Recording Virtually
17:10 Headphones and Sound Check Tips
19:56 Final Thoughts and Recommendations
21:22 Bonus Tips and Resources
22:13 Conclusion: Start Small and Build Up

More Resources: 

I want to invite you to a free webinar on compensation strategies for therapists — and I want you there! During the webinar, you’ll learn the 5 most common mistakes practice owners make when it comes to compensation. 

Here are the details: 

WHAT: How to Crack the Clinician Compensation Code (a free webinar!) on Friday, September 13th at 9 am Pacific/12 pm Eastern*

WHO: The free webinar is for new or established group practice owners and is hosted by my friend Julie, an accountant and the owner of GreenOak Accounting, a firm that specializes in working with therapists, psychologists, and counselors in private practice.

WHERE: Virtual – you can watch in the comfort of your home or office!

WHEN: Friday September 13 at 9am Pacific/12pm Eastern* – don’t forget to mark your calendar as soon as you sign up!

WHY: If you’re looking to grow your team all while building a thriving practice, then you can’t afford to make expensive hiring mistakes!

Get great advice HERE, mark your calendar, and prepare to take your practice to the next level!

In this episode of the 'Scaling Therapy Practice,' James Marland provides an in-depth guide on creating a high-converting homepage. Alongside an attached worksheet, James outlines the 15 key elements of an effective homepage, which include a benefit-driven headline, sub-headline, addressing pain points, a primary call to action, supporting images, highlighting benefits, social proof, clear navigation, a content offer, secondary call to action, feature list, mission statement, confidence builders, FAQ section, and success indicators. He offers practical tips and examples for each element, discusses the significance of a well-constructed homepage, and provides resources like webinars and personal support to help listeners implement these strategies. The episode emphasizes the importance of connecting with the ideal client and converting them into paying customers.

Show Highlights

Join James Marlind on the Scaling Therapy Practice show as he provides essential tips for creating and recording online courses. This episode focuses on overcoming the fear of recording, choosing the best recording methods, and selecting the right tools and equipment to enhance both audio and video quality. Additionally, James shares practical advice for preparing your recording environment, ensuring minimal background noise, and efficiently editing your content. Don't miss out on detailed strategies to make your first recording sessions less stressful and more effective.

Empowering Your Health Journey: Annette Leonard's Story of Advocacy & Chronic Wellness

In this episode of the Scaling Therapy Practice podcast, host James Marland speaks with Annette Leonard, a chronic pain advocate and beacon of resilience. Annette shares her personal journey of battling chronic illnesses, including her time on the lung transplant list, and how it led her to become a powerhouse advocate. She provides insights and tips on self-advocacy in healthcare, wellness strategies, and her transition from patient to advocate through various resources such as podcasts, courses, and blogs. Additionally, James discusses an upcoming webinar for DIY course creators, offering guidance on critical decisions before launching an online course. Join us to hear Annette's inspiring story and learn how to better advocate for yourself in healthcare settings.

00:00 Introduction to the Podcast
00:22 Meet Annette Leonard: Advocate for Chronic Illness
01:29 DIY Course Creators Webinar Announcement
03:20 Annette Leonard's Personal Journey
07:11 The Mission to Help Others
09:36 Creating and Launching Online Courses
14:31 Lessons Learned from the Mini Course Challenge
23:00 Final Thoughts and Where to Find Annette

Welcome to the Scaling Therapy Practice with James Marland! In this episode, James dives deep into the essential tech stack required for launching and managing successful online courses. He discusses the crucial tools and platforms, including hosting options like Kajabi and Teachable, payment processors like Stripe and PayPal, graphic design tools such as Canva Pro and Adobe Express, and much more. James also shares insights on email marketing tools, recording and editing software, and social media strategies to help you turn your content into life-changing courses. Whether you're a tech-savvy expert or a beginner, this episode provides valuable tips and recommendations to get your course launched smoothly. Tune in to learn more about creating your course tech stack and make your mission-driven content accessible to a broader audience.

Visit the companion blog to get the links mentioned in the show. https://courses.coursecreationstudio.com/blog/techstack

Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.

 Tracking Template

Overcome Imposter Syndrome Course

How to Successfully Launch a Pilot Course: Strategies and Benefits In this episode of the Scaling Therapy Practice, host James Marland discusses the concept of launching a pilot online course. He explains what a pilot course is, why it is necessary, and provides a step-by-step guide on how to run one. James also shares insights from his own experience in course creation, emphasizing the importance of feedback and overcoming technological challenges. Listeners are encouraged to share their technological hurdles with James to help develop better courses. The episode also highlights that launching a pilot course helps in gauging interest, refining the course content, and building confidence.

Links and Resources

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Instagram: https://www.instagram.com/helperonmission 

Kajabi: Launch your online course business with Kajabi 

Some links are affiliate links that support the production of the show. Thanks for clicking!

Identifying Your Ideal Online Course Topic with James Marland

In this episode of Scaling Your Therapy Practice, host James Marland guides mission-driven helpers and leaders on how to develop and launch impactful online courses. He shares a practical exercise using a Venn diagram that helps listeners identify their course topics by overlapping their expertise, passion, and their audience’s needs. James explains the importance of aligning these three elements to create authentic and sellable courses, offering specific examples and guidance to assist with brainstorming. He also discusses how bringing content to life with fervor and authenticity can attract and retain students.

Show Highlights

Links and Resources: