Scaling Therapy Practice | Episode 117

If you're feeling worn out from back-to-back sessions and thinking, “There’s got to be a better way,” this episode is for you. In Part 3 of our burnout series, we talk about repurposing what you already know—without burning out, quitting therapy, or starting from scratch.

You’ll hear practical, hope-filled ideas for earning differently—by turning your existing expertise into scalable offers that help more people (and free up your schedule). You don’t need more hustle. Just a shift in how you package what you already do best.

Scaling Therapy Practice podcast:

You don’t have to quit therapy to earn differently. You need to repackage what you already know. If you’ve felt stuck or exhausted, this might be your small, faithful next step.

Your course might be the answer someone’s been praying for.
Let’s build something together.

So many therapists are quietly running on empty—not because they don’t care, but because they care so deeply. In this episode, we tackle the hidden belief that helping only happens one hour, one client, one room at a time.

James shares a vulnerable childhood story, the power of contagious belief (both positive and negative), and how the therapy model you were trained in might be limiting the impact you could be having.

This is part two of the “Build What’s Next Without Burning Out” series.

00:00 – The Belief Holding Therapists Back
“Therapy can only happen one room, one hour, one person at a time”—what if that belief is what’s burning us out?

00:22 – Welcome to the Scaling Therapy Practice Podcast
James Marland, your course creation coach, shares tools and encouragement for therapists ready to scale.

01:18 – Shoutout to Danny Iny + His Monetize Me Program
Danny helps experts sell meaningfully, without funnels or overwhelm. Link in show notes (enrollment closes May 22!).

02:21 – Today’s Topic: Beliefs That Lead to Burnout (Part 2)
Introduction to the series: how therapists can build what’s next without starting over.

03:00 – Childhood Story: The Stump Challenge
A low-ropes challenge gone sideways. One phrase—“This is impossible”—shut everything down.

🟨 Lesson: Belief is contagious. And so is doubt.

06:00 – Parallel to Therapy: The One-Room Model Has Limits
That in-office model works... until it doesn’t. When someone believes something can’t be done, it shuts down creativity.

07:23 – Ghosted: The Pain of Wasted Appointments
James shares a real-world no-show example and how therapists face financial instability when clients cancel.

09:10 – Your Schedule Isn’t the Only Limit—Your Location Might Be
Most therapy training prepares you for a couch, clipboard, and clock—but clients want something different now.

11:34 – Clients Are Changing, Too
People are seeking flexible, on-demand support: podcasts, self-paced courses, downloadable resources.

13:08 – Your Wisdom Shouldn’t Be Zip Code-Locked
The people who need you most may not live near you—and may be searching at 2am.

14:03 – Personal Story: My Sister’s Struggle to Find the Right Help
Even with insurance and effort, finding the right therapist wasn’t easy. What if your support could be easier to access?

16:22 – A Bold Truth: You Can Make an Impact Without a Room
Say it out loud: “I don’t need a therapy office to make a real difference.”

17:05 – Map vs GPS Metaphor
A map works... for one person. A GPS guides many. Courses work like GPS—they scale your wisdom, on demand.

18:56 – Everything Feels Impossible... Until Someone Does It
It’s not impossible—it’s just not visible until someone makes it real.

19:59 – You Don’t Have to Stop Helping—Just Package It Differently
You can still serve one-on-one and explore ways to scale what you already know.

20:24 – FREE Resource: 15 Ways to Package Your Experience
From email courses to downloads—start small and expand from there.
👉 Grab your free guide

21:10 – Join the Step Group Cohort
Limited spots for this summer/fall. Create your system, launch your course, and expand your reach—without quitting therapy.

21:54 – Final Word: You’re Meant to Help Beyond the Couch
The people who need you may not live in your zip code—but they’re still waiting. Let’s put your mission in motion. 💡

Burnout Is Not a Badge of Honor—And What to Do About It 

Scaling Therapy Practice Podcast – Episode 115

In this powerful episode, host James Marland explores the dangerous myth many therapists believe: that being “fully booked” equals success. He breaks down the hidden costs of tying your income to your calendar, and why burnout is not something to wear with pride. James introduces a better, more flexible model for therapists who want to protect their energy, income, and impact—without sacrificing their well-being. “You became a therapist to help people, not to run yourself into the ground.”

Key Takeaways

Show Highlights

Resources

In this episode, we dive into the hidden power of resonant identity—and how it quietly shapes the success of your brand.
Danny Iny returns for Part 2 of our conversation to explain how your brand can establish deep trust, feel effortless to promote, and naturally connect with the people you’re meant to serve.

If you’re looking to build a brand that feels authentic, trusted, and effortless, you’ll love today’s insights.

Your brand isn’t just what you say. It’s what people believe about you before you even speak.

If this episode spoke to you, share it with a fellow therapist, coach, or mission-driven leader ready to build a trusted presence online.

Take one faithful step today. Your mission is worth it.

(Podcast for therapists, coaches, and mission-driven course creators)

This episode is for therapists, coaches, and helpers who know they have a course inside them—but feel stuck turning it into something clear and marketable.
I’m joined by Danny Iny, founder of Mirasee and author of Effortless, as we dig into what makes an offer truly irresistible (and why most people unintentionally create friction instead).
If you've ever felt like your offers were good but not glowing, this conversation will change how you see the path forward.

You’ll learn how to diagnose why your course or offer isn’t selling easily—and how to fix it.

You’ll hear Danny’s "Three Levers" for effortless business growth (and why they matter for your next step).

You’ll discover the power of the "Obvious Offer" and simple exercises to design one.

Let's chat about joining the next course creation cohort, where I help you put your mission in motion. Email [email protected] for more information.

Danny Iny's Book: Effortless on Amazon

Effortless Toolkit: Free resources and audiobook → Effortless Toolkit

Learn more about Danny’s work: Mirasee Website

If this conversation lit a fire for you, share it with someone else who's dreaming of building their course.
Your course could be the answer to someone's silent prayer.
Take one small, faithful step this week—I’m cheering you on.

Pivoting With Purpose: How to Transform Your Life’s Work Without Starting Over

In today’s episode, James Marland sits down with coach, consultant, and visual practitioner Jill Greenbaum to uncover what it really looks like to pivot your business — and your life’s mission. If you’ve ever wondered how to build something new without abandoning your past, or how to move into more meaningful work (even around tough topics like end-of-life conversations), this episode will show you the roadmap. You’ll leave inspired, equipped, and ready to take your next big leap.

Show Highlights

00:00:00 Why We Must Talk About Death (And Why We Don’t)

00:00:40 Meet Jill Greenbaum: Teacher, Coach, Visual Thinker, Lifelong Learner

00:02:00 How Decades of Experience Built a Pivot Foundation

00:03:00 From Fortune 500 Training to Visual Facilitation Magic

00:04:00 Buddhism, Singapore, and Finding a New Mission

00:05:00 Facing the Whiplash of a Business Pivot

00:06:00 Taking Skills With You: Coaching, Curriculum, and Visuals

00:07:00 Building a New Offer With Old Expertise

00:08:00 How to Design Coaching Products That Feel Natural

00:09:00 Facing Fear: Pivoting From Secure to Uncertain

00:10:00 How Jill Uses Intuition and Values to Guide Decisions

00:11:00 Meeting People Where They Are (Not Where You Are)

00:12:00 Shifting Into Grief, Loss, and End-of-Life Conversations

00:13:00 Using Visuals to Make Hard Conversations Easier

00:14:00 How to Launch a New Offer With Just 6 Questions

00:15:00 Email Scripts, Quick Conversations, and Honest Research

00:16:00 Moving From Research to Real Customers

00:17:00 Why People in Their 50s and 60s Are the Real Audience

00:18:00 The Relief of Having a Plan for End-of-Life

00:19:00 Funerals Are Better Than Parties: A Life Perspective Shift

00:20:00 Leaving a Legacy: Living Life On Purpose

00:21:00 How Different Life Experiences Shape End-of-Life Wishes

00:22:00 Fighting Over Funerals: Why Advance Conversations Matter

00:23:00 Managing Grief, Confusion, and Family Conflict

00:24:00 Where Jill Is Now: Mid-Pivot and Loving It

00:25:00 What’s Next for Jill Greenbaum and Her New Programs

00:26:00 Closing Reflections: You Have More Choices Than You Know

Links and Resources

Finding Your Spark: Starting Your Online Course Without a Perfect Plan

In this episode of Scaling Therapy Practice, host James Marland emphasizes the importance of starting course creation with a spark rather than waiting for a perfect plan. Addressing therapists looking to expand their reach through online courses, James discusses the pitfalls of waiting for everything to be perfect and the fear that often holds people back. He likens course creation to remodeling a basement where flexibility and adjustments are essential. The episode covers three main points: why a spark is the true starting point, the power of personal stories, and identifying where one's natural gifts meet real-world needs. James also introduces a five-day challenge starting April 14th to help therapists get started and find their spark.

00:00 Introduction: Embrace Change and Start Now
00:32 Welcome to Scaling Therapy Practice
00:57 Join the Therapist Chair to Course Challenge
01:44 The Spark Point: Starting Without a Perfect Plan
04:02 Finding Your Spark: Personal Stories and Insights
05:34 Course Building is Messy and Iterative
10:25 Recognizing Your Superpowers
14:19 Identifying Your Spark Point
17:18 Conclusion: Join the Five-Day Challenge

Join the Challenge: https://courses.coursecreationstudio.com/chairtocourse

Have you ever thought, “I could help more people if I just knew how to get started”? You’re not alone—and you’re not too late.

In this heart-to-heart solo episode, James Marland gets real about what stops mission-driven therapists and helpers from building online courses—and how to move forward anyway. If you’ve ever felt called to create something meaningful but got stuck in doubt, fear, or the myth of “not being ready,” this episode is for you.

James shares personal stories, honest insights, and a gentle challenge to take your next step—before you feel ready.

“Courage comes before confidence. One step builds the next.”
“You’re not missing anything. You’ve just forgotten how far you’ve already come.”
“You don’t need a huge audience—you need the right one.”

Join the Therapist Chair to Course Challenge – a free 5-day journey to turn your mission into a course idea you’re excited to build.

Let’s put your mission in motion.

STP 109 | Communication That Works: How to Build Trust with Your Virtual Assistant

In This Episode of Scaling Therapy Practice
Ever feel like you’re doing everything yourself—and still things fall through the cracks?
This episode is for you.

I sat down with my friend Alyssa Avant, founder of Alyssa Avant and Company, to talk about something that makes or breaks every mission-driven business: communication. Alyssa runs a thriving virtual assistant agency serving Christian authors, speakers, and coaches—and what she shares here will change the way you think about working with support.

If you've ever been frustrated by missed deadlines, back-and-forth emails, or just not knowing where things stand—this episode will help you fix that.
More importantly, it’ll shift your mindset from “I have to do it all” to “I don’t have to do it alone.”

You’ll walk away with:

A simple strategy for onboarding that saves hours of time and stress

A weekly communication rhythm that builds trust and keeps projects on track

The belief that delegation isn’t giving up control—it’s creating more freedom

Whether you’re hiring your first VA or managing a team, this episode will help you lead with clarity, confidence, and peace of mind.

“You don’t need to be everywhere. You just need to show up in the places that matter—with the right help.”

🔑 Key Takeaways
✅ Weekly recap emails can transform your working relationships
✅ Don’t underestimate the power of a good onboarding call
✅ Communication style matters—ask, don’t assume
✅ Set expectations early with a “How We Work” guide
✅ You don’t need to hustle harder—just get the right support

🕰️ Episode Breakdown
00:00 – Opening & course creation challenge invite
03:00 – Meet Alyssa Avant and how she helps mission-driven leaders
06:00 – Why good support makes all the difference
08:00 – The onboarding call: why it’s critical
11:30 – Setting up a rhythm: how weekly check-ins create peace of mind
15:00 – Email, text, Zoom: using the right tool for the right moment
21:00 – Alyssa’s favorite tools: HoneyBook, Asana, SOPs
25:00 – Real-life lessons and communication turnarounds
27:00 – Where to find Alyssa and how to get her help

🔗 Resources Mentioned:

AlyssaAvantandCompany.com

Alyssa’s Podcast: Christian Business Advantage

FREE Challenge: The Therapist’s Chair to Course Challenge April 14th - April 18th

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Overcoming Limiting Beliefs and Building a Coaching Business

 Free Resource: Webinar - How to Find and Get an Audience Ready to Buy March 24th 1 pm EST

In this episode of Scaling Therapy Practice, host James Marland interviews Brenda Stewart, a licensed mental health counselor who is expanding her career into coaching and consulting. Brenda discusses the challenges she faced, including overcoming her own limiting beliefs and fears. She shares about her private practice focused on trauma and eating disorders, her journey into coaching, and her new coaching business Balanced Life Strategies. She highlights the importance of investing in coaching and having a support system, and mentions her upcoming book inspired by her blind dog's journey of overcoming challenges. The episode offers insights into balancing a therapy practice while expanding into new ventures and how to embrace a mission-driven approach.

Show Highlights

00:00 Overcoming Limiting Beliefs

00:36 Upcoming Free Learning Event

02:27 Introducing Brenda Stewart

03:10 Brenda's Therapy and Coaching Journey

06:22 Challenges and Fears in Starting a Business

17:01 The Importance of Coaching and Mentorship

22:47 Future Plans and Ideal Clients

26:03 Brenda's Upcoming Book

27:48 Where to Find Brenda Online

Resources