In this episode, Luis Rodriguez, from Lifetime Custom Painting, shares his journey from college student to business partner with his father, detailing the growth of their painting business through effective sales strategies, job management, and digital marketing. The conversation delves into the importance of understanding net profit, implementing job costing, and utilizing a profit-first mindset to ensure financial health. Luis also discusses his successful marketing strategies, particularly through Facebook ads, and also outlines his sales process for engaging customers through client-first education — a tip we encourage you to copy & paste!

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