A strong company culture doesn’t happen by accident—it takes intention, leadership, and consistency. In this episode of Remodelers on the Rise, Kyle Hunt talks with Danielle Russell, President of Builder Funnel, about creating a culture that attracts top talent, fosters growth, and keeps teams engaged. They explore the impact of core values, leadership strategies, and creative ways to build team morale!

We also have a slide from Builder Funnel outlining their core values—check it out here.

Whether you’re looking to strengthen your existing culture or start defining it for the first time, this conversation offers practical insights to help you build a thriving, purpose-driven business that top talent will be excited to join!

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Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing.

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!

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Takeaways

Culture is what happens when leaders are not in the room. Core values should be lived by and communicated regularly. A clear core purpose attracts growth-minded individuals. Celebrating wins fosters a positive team environment. Setting clear goals helps align team efforts and accountability. Open communication is essential for remote teams. Quarterly themes can keep the team engaged and focused. Shouting out team members for living core values builds morale. Investing in team growth leads to higher retention rates. A strong culture can lead to a team of A players.

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Chapters

04:39 The Importance of Company Culture 12:38 Core Values as the Foundation of Culture 19:33 Fostering Growth and Team Development 20:46 Empowering Teams Through Scorekeeping 21:56 Quarterly Themes and Open Book Management 23:29 Injecting Fun into Company Culture 25:27 Celebrating Wins and Core Values 28:01 Building a Culture of Celebration 31:00 Scaling Culture as You Grow 34:14 The Importance of Positivity in Culture 37:01 The Business Case for a Strong Culture