Dance Studio Advertising | The Podcast

Struggling to Sold Out: From 19 to 187 Students in 2 Seasons


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Stop Blaming Your Town—Here’s Why You’re Still Stuck at 50 Students

What if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset?

In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 19 to 187 dancers in under two years—without a local network, without fancy ads, and without being in an affluent area. They break down what doesn’t work (hint: flaky marketing agencies, posting in mom groups forever, hoping referrals come), and what finally did—including the key mindset shift that turned marketing from a scary expense into a non-negotiable investment.


If your enrollment is stuck, your growth is stalling, or your ads just aren’t converting, this episode is your wake-up call. Because what Angie figured out could save you months of wasted effort and thousands of dollars in sunk costs.

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Dance Studio Advertising | The PodcastBy Bryce Conlan & Kristian Altuve