In this episode of the Dirt Bags Podcast, Luke Eggebraaten talks with 25-year-old Mason Pichetti, owner of True North Excavating in Duluth, MN. Despite his youth, Mason has quickly built a reputation for hard work and resilience in the competitive excavation industry. But success hasn’t come without its challenges. Tune in for an inspiring conversation on entrepreneurship, work-life balance, and the realities of running a business in your 20s. It’s a great reminder that success isn’t just about grinding—it’s about enjoying the journey, too.

In this episode of the Dirt Bags Podcast, Luke Eggebraaten talks with 25-year-old Mason Pichetti, owner of True North Excavating in Duluth, MN. Despite his youth, Mason has quickly built a reputation for hard work and resilience in the competitive excavation industry. But success hasn’t come without its challenges. Tune in for an inspiring conversation on entrepreneurship, work-life balance, and the realities of running a business in your 20s. It’s a great reminder that success isn’t just about grinding—it’s about enjoying the journey, too.

Struggling to Stop and Smell the Roses

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/luke-eggebraaten/">Luke Eggebraaten</a>, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere.Whether an operator, contractor, business owner, or entrepreneur, the <a target="_blank" rel="noopener noreferrer nofollow" href="https://linktr.ee/dirtbagspodcast">Dirt Bags Podcast</a> delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space.Luke Eggebraaten is the founder of <a target="_blank" rel="noopener noreferrer nofollow" href="https://linktr.ee/phasermarketing">Phaser Marketing</a> and the author of <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.amazon.com/Digital-Dirt-World-Construction-Companies/dp/B0BW23B1ZY">Digital Dirt World</a>. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode.The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode.This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job.Construction, business, and success—Dirt Bag style! LETS GO

Business

Education

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by Luke Eggebraaten, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere. Whether an operator, contractor, business owner, or entrepreneur, the Dirt Bags Podcast delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space. Luke Eggebraaten is the founder of Phaser Marketing and the author of Digital Dirt World. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode. The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode. This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job. Construction, business, and success—Dirt Bag style! LETS GO

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by <a href="https://www.linkedin.com/in/luke-eggebraaten/" rel="noopener noreferrer">Luke Eggebraaten</a>, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere.Whether an operator, contractor, business owner, or entrepreneur, the <a href="https://linktr.ee/dirtbagspodcast" rel="noopener noreferrer">Dirt Bags Podcast</a> delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space.Luke Eggebraaten is the founder of <a href="https://linktr.ee/phasermarketing" rel="noopener noreferrer">Phaser Marketing</a> and the author of <a href="https://www.amazon.com/Digital-Dirt-World-Construction-Companies/dp/B0BW23B1ZY" rel="noopener noreferrer">Digital Dirt World</a>. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode.The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode.This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job.Construction, business, and success—Dirt Bag style! LETS GO

Share Struggling to Stop and Smell the Roses

Sign up to save your podcasts

Struggling to Stop and Smell the Roses

Struggling to Stop and Smell the Roses

More shows like Dirt Bags Podcast

BiggerPockets Real Estate Podcast

Order of Man

REAL AF with Andy Frisella

The Contractor Fight with Tom Reber

CONEXPO – CON/AGG Podcast: Construction Business Insights For Contractors

Bedros Keuilian Podcast Show

The Nick Bare Podcast

Dirt Talk by BuildWitt

Fullerton Unfiltered

Contractor Evolution

The Mulder Life Podcast

Cameron Hanes - Keep Hammering Collective

The Snowjobs Podcast

Skid Steer Nation

Excavation Profits Podcast®