Inside Content - The TV Industry Podcast

Struum on their approach to SVOD aggregation | Inside Content


Listen Later

Is Struum’s unique credit based system the solution for reducing subscription fatigue and driving content discovery? Lauren and Paul discuss their approach to SVOD aggregation and the importance of data for discovery, recommendations and bundling across their platform. 

Lauren and Paul speak with Jack Davison, EVP of 3Vision on a wide range of topics including their expansion plans, different partners and their new managed services approach.

Lauren is the co-founder and Chief Executive Officer of Struum.  As an award-winning senior executive in the digital media and entertainment industries, she has successfully led businesses for some of the world’s largest consumer brands including The Walt Disney Company and Microsoft. 

Paul Pastor, an earlier leader in Direct-To-Consumer services, is currently co-founder of Struum and co-founder and Chief Business Officer for Firstlight Media, a leading OTT platform provider. Prior to his more recent entrepreneurial path, Paul powered brand, channel and show success at Discovery Communications and The Walt Disney Company.Here is a breakdown of the topics discussed in this episode:

[5:53] SVOD subscription fatigue

[06:47] Struum’s unique credit based system
[9:29] The importance of data to drive discovery, recommendations and bundles
[10:28] Struum’s full ingest model
[14:13] Benefits of Struum to content platforms
[19:55] Struum’s managed services approach to SVOD subscriptions
[25:02] Struum’s unique selling point - access, discovery and value 
[26:36] Struum’s expansion plans and key areas of focus

Stay in the content world loop 👇

Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠TV industry insights mailing list⁠⁠⁠.

About 3Vision

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for

success.

➡️ ⁠⁠⁠Get in touch⁠⁠⁠

➡️ ⁠⁠Visit our website⁠⁠

➡️ ⁠⁠Follow us on Linkedin⁠⁠

...more
View all episodesView all episodes
Download on the App Store

Inside Content - The TV Industry PodcastBy 3Vision

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

5 ratings


More shows like Inside Content - The TV Industry Podcast

View all
The Business by KCRW

The Business

660 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

556 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,992 Listeners

Oh God, What Now? by Podmasters

Oh God, What Now?

195 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,399 Listeners

TellyCast: The content industry podcast by Justin Crosby

TellyCast: The content industry podcast

7 Listeners

C21Podcast by C21Media

C21Podcast

3 Listeners

Inside The Stream by insidethestream

Inside The Stream

10 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,061 Listeners

web3 with a16z crypto by a16z crypto, Robert Hackett, Sonal Chokshi

web3 with a16z crypto

59 Listeners

The Trawl by Jemma Forte & Marina Purkiss

The Trawl

65 Listeners

The News Agents by Global

The News Agents

937 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

876 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,216 Listeners

The Media Odyssey by Evan Shapiro & Marion Ranchet

The Media Odyssey

7 Listeners