Bringing dairy to downtown Madison, Wisconsin, the Cows on the Concourse is an event unlike any other! Megan Abeyta, a Co-Chair of the event joins us to share the history of the event, its growth over the past 44 years, and the wide array of activities and educational opportunities it offers. The event aims to bridge the gap between consumers and the dairy industry, drawing in large crowds from the nearby Dane County Farmer's Market and allowing the Dane County Dairy Promotions Committee to plant seeds with dairy consumers and provide an excellent dairy experience right at the heart of the capital.

00:00 Introduction and Welcome

00:41 History of Cows on the Concourse

02:04 Event Growth and Volunteer Support

04:15 Attractions and Activities

06:38 Venue and Impact

08:46 Key Takeaways and Advice

11:46 Conclusion and Farewell