As we wind down our June Dairy Month features, Pat Carroll of GenoSource joins us to share how they sponsored a golf outing through NPH USA, an organization who aims to provide nurturing care for children in areas of need. While doing so, he was able to connect with urban consumers who may have never even seen a farm in their life, which sparked numerous conversations about the benefits of dairy and what a dairy farm does on a day-to-day basis. Teaming up with NFL players at this event, they were able to raise over $300,000 dollars for the cause.

00:00 Introduction

00:21 Meet Pat Carroll and NPH Organization

02:15 GenoSource's Unique Sponsorship at the Golf Event

03:51 Educating Urban Populations About Dairy

05:30 Addressing Dairy Myths and Advocating for Milk

08:16 Success of the NPH Fundraising Event

09:14 Advice for Dairy Farmers on Consumer Engagement

10:19 Conclusion