3 million dollars’ worth of dairy products sold, 3 million consumer impressions gained, all from two marketing campaigns that put dairy at the forefront of our consumers’ minds. Jennie McDowell, the Chief Strategy Officer of Dairy MAX, shares with us their mission drive demand for milk and dairy products, their strategic initiatives, and their innovative campaigns like creating a video game and partnering with the NFL. “What you do in a day may seem so mundane to you, it is absolutely fascinating to the people who are buying and eating your product.” Jennie states as she wraps up an insightful and inspiring conversation on the work Dairy MAX continues to build on.

00:00 Introduction and Welcome
00:39 Mission and Scope of Dairy MAX
03:51 Innovative Campaigns: Fortnite Farm Tycoon
09:21 Impact of Influencer Partnerships
10:32 Expanding Gaming Efforts
13:04 NFL and NIL Partnerships
15:40 Taste of the Cowboys Youth Challenge
19:06 Dairy Up Close Docuseries
21:09 Better With Dairy Platform
22:25 Encouragement for Dairy Farmers
25:00 Conclusion and Farewell