Straight from the 2025 World Dairy Expo, we sit down with Paulo Carvalho, International Sales & Research Specialist at STgenetics. Paulo share with us the rapid growth and evolving trends in the European dairy market, as well as his vision for the future of this market on the continent.

00:00 Introduction and Guest Welcome

00:27 Guest Background and Role

00:58 Growth and Trends in the European Dairy Market

02:24 Swiss Dairy Market Insights

03:04 Current Market Demands and Trends

03:39 Changes in Dairy Farming Landscape

04:32 Young Generation in Dairy Farming

05:45 High Demand Sires and Genetics

06:38 Beef on Dairy Market

08:05 Genomic Testing and Chromosomal Mating®

09:25 A2A2 Milk Market

11:28 Future of STgenetics® in Europe

11:51 Conclusion