Last week at the 2025 World Dairy Expo, we sat down with Jack Hippen, STgenetics Director of U.S. Sales and Marketing, who delves into the dynamic U.S. dairy market, discussing exponential growth in genetics through genomic testing, the significant impact of gender-sorted semen and the rise of Beef on Dairy. He also highlights the key challenges new genetics companies face, the importance of problem-solving and analytics in the industry, and STgenetics' focus on youth and global engagement.

00:00 Introduction and Guest Introduction

00:34 Current State of the U.S. Dairy Market

02:17 Challenges for New Genetics Companies

03:31 Keys to Success in the Dairy Industry

04:17 Developing the Team at STgenetics®

05:00 STgenetics®' Unique Sales Approach

05:52 Global Symposium and Future Opportunities

08:03 Opportunities and Commitment to Youth

10:13 Conclusion and Farewell