<p>In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers. </p>

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.

<p>In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.&nbsp;</p>

Summer holidays: using nostalgia to increase willingness to pay

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Summer holidays: using nostalgia to increase willingness to pay

Summer holidays: using nostalgia to increase willingness to pay

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