Supercell is one of Europe's leading video game companies — with enduring hit titles like Clash of Clans and Brawl Stars under its belt. But, as CEO and cofounder Ilkka Paananen explains on this episode of Startup Europe — the Sifted Podcast, developing new and popular games is a tough business.

He sits down with Amy Lewin to explain how Supercell tries to foster creativity by empowering its game development teams by giving them maximum autonomy, and by taking the fear out of failure through celebrating the lessons learnt with less successful game releases.

Paananen also lays out why he's bullish on European tech, how AI will change gaming and how VCs can help his industry grow even more.