two & a half gamers

Supercell's Floodrush: First look! UA, Admon & game design review & Squad Busters comparison (#68)


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This is no BS gaming podcast 2.5 gamers session #68. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

For the actual gameplay, check out Youtube: https://youtu.be/v_n2Keqk_vI


Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠mistplay.com⁠⁠!


Agenda:

00:00 Epic intro

01:30 Cheap guys complaining about stuff

04:32 Dear listeners, this is Jakub

04:50 Felix has to start talking about the game (oh wait!)

05:02 Google ads for Floodrush!

07:44 New genre unlocked: Army something

12:44 Jakub enjoys killing other players

17:05 The biggest issue of Floodrush

19:11 Matej is the best player on the island

21:50 Random starting deck

27:50 Not usual random gachapoool

29:30 Ship level is tied to everything

34:24 Squad Busters vs. Floodrush comparison

37:48 Islands/water works on the marketability level

39:00 Rating time!

40:24 Felix got a little bit confused in the rating game

43:09 Monetisation potential of the game

43:50 Cry me an admon river

45:50 teaser for the next episode


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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Foodrush article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

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