Superlative

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Perri Dash, the Co-Founder of the Wrist Check Podcast. Ariel and Perri explore the success and popularity of watch podcasts, despite the non-visual nature of the medium in a sometimes non-visual space. They discuss the passion and connection that drives watch podcasts, as well as the role of community in the growth of these shows. The two also delve into the challenges of monetizing content creation in the watch industry, including the reluctance of brands to invest in marketing and the difficulty of creating sustainable business models. Ariel and Perri highlight the importance of collaboration among content creators and the need to adapt innovative approaches, such as the music industry's model, to build sustainable businesses. As they touch on the power of community and the shift towards community-driven purchases in the watch industry, they dive into the need for brands to invest in marketing and creating experiences that connect with consumers. They also emphasize the importance of building relationships with collectors and engaging the watch community. Join in on this week’s conversation on this episode of the Superlative Podcast with Perri Dash and Ariel Adams.

- Wrist Check Podcast Website - https://www.wristcheckpod.com/

Check out this week’s sponsor - Bezel:

Bezel: https://shop.getbezel.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben’s Watches. To start the show Ariel dive right into the challenges that appear when trying to create engaging content that is authentic and true to themselves. They also touch on the role of content creators in the watch industry and the importance of brands partnering with genuine creators to reach consumers. They also discuss the misconception of watches as investments and the phases that young watch enthusiasts often go through in their journey, which Ben shares his personal experience with. Ben shares his journey in the watch industry and the challenges of making a living as a content creator. He talks about the importance of sponsorship and support from brands to sustain content creation on platforms like YouTube and Instagram, and how Bezel was able to give him one of his first opportunities in the industry. Ariel has Ben give his insights on the differences between Instagram and TikTok for watch content, the role of social media in watch discovery, and the importance of community engagement. Listen in on this week’s conversation with Ben Cook of Ben’s Watches to hear all of the insights on watch content and so much more!

- Website - https://www.bens-watches.com/ 

- Instagram - https://www.instagram.com/benswatches

- TikTok - https://www.tiktok.com/@bens_watches

Check out this week’s sponsor - Marathon Watch:

Marathon: https://www.marathonwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jason Heaton, an author, podcaster, and timepiece enthusiast who reviews dive watches and much more. To start the show Ariel and Jason talk about how the culture of watchmaking is just as much of an interest to them as the products themselves, and how Jason was able to turn his hobbies into the career he has now. He talks about how his interest in diving was born from owning an Omega Planet Ocean, and how that led to his focus on writing and reviewing dive watches specifically. They also touch on their career trajectories and the challenges of being content producers in the digital age. The two touch on how brands interact with the people making watch content today, and the role of content creators in enhancing a brand's universe and the need for consistency while finding one's unique contribution. The discussion slightly shifts to the process of writing novels, as Jason has authored two novels, and the importance of breaking down the work into manageable chunks. The idea of adding watches in novels as set dressing is discussed, as well as the missed opportunity in the watch industry to tell more stories. As the conversation starts to come to an end, Jason and Ariel discuss the reluctance of watch brands to share negative or failed aspects of their history, they offer advice on choosing the right watch, and the role of watch enthusiasts in helping others make informed decisions.

To stay connected with Jason:

- Website - https://jasonheatonauthor.com/

- Instagram - https://www.instagram.com/jasonheaton

- Podcast - https://thegreynato.com/

Check out this week’s sponsors:

Marathon: https://www.marathonwatch.com/

Zodiac: https://www.zodiacwatches.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Matthieu Haverlan, the Managing Director at Ulysse Nardin. Ariel starts the show by having Matthieu talk about his rising path through Ulysse Nardin from being a Chief Commercial Officer to being the Managing Director of the brand. They dive into the ownership change of Ulysse Nardin from the french luxury group Kering to its current owner, Sowind Group SA, which was awarded by Deloitte as one of Switzerland's Best Managed Companies of 2024. As they move on to talk about the brand and their watches, Ariel asks Matthieu about his preferred primary way that he wishes to see Ulysse Nardin use to sell their product, and how formative experiences in certain places, like Paris, can influence someone into becoming a watch lover. While addressing how they can appeal to younger generations of enthusiasts with a good price point, Ariel asks about their range of pricing and how that enables them to compete with entry level brands as well as higher costing luxury brands. Join in on the conversation with Matthieu Haverlan, the man at the helm of Ulysse Nardin, on this week’s episode of the Superlative Podcast!

To stay connected with Matthieu and Ulysse Nardin:

- Website - https://www.ulysse-nardin.com/

- Instagram - https://www.instagram.com/ulyssenardinofficial/ 

- LinkedIn - https://www.linkedin.com/in/matthieuhaverlan/

Check out this week’s sponsor: Bezel

https://shop.getbezel.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Kelly Yoch, a personal curator at Collectability.com. To start the show Ariel asks about Kelly’s first job in watches at Hamilton Jewelers, and how European and non-American luxury brands sometimes have a certain mindset and attitude towards American luxury dealers. Kelly dives into her relationship with Patek Philippe and how she was able to become so educated and experienced with the brand. Ariel asks about Patek’s huge spike in popularity, and how she has been able to build a career for herself within a mostly male dominated industry. The two talk about Kelly’s journey to being a personal curator and much more on this week’s episode of the Superlative Podcast!

To stay connected with Kelly:

- Website - https://collectability.com/

- LinkedIn - https://www.linkedin.com/in/kelly-yoch-85b68210/

Check out this week’s sponsor: Long Island Watch

https://longislandwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the incredibly accomplished journalist, Roberta Naas. To start the show Ariel has Roberta dive into her initial journey into journalism and how she found herself writing about the watch industry. The two talk about how journalism today differs from the time that Roberta started her career. A time where it was a path taken through going to college and securing a noble and esteemed position within a publication, and how it has changed with the modern landscape of social media and influencers “reporting” on the industry. Ariel has Roberta travel back to the 80’s and 90’s to talk about where consumers typically gathered their information about watches and how much more advertising companies were doing during that time. Ariel and Roberta jump back into the last few decades of watch journalism, memories of Baselworld, and how brands can utilize modern journalism and advertising today. Join in on the conversation with Ariel and Roberta as they chat about the world of watch journalism and much more, on this week’s episode of Superlative!

To stay connected with Roberta:

- Website - https://www.atimelyperspective.com/

- Instagram - https://www.instagram.com/atimelyperspective/

Check out this week’s sponsor: Marathon Watch Company

https://www.marathonwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Perez, the Founder of Astor and Banks. To start the show Ariel and Andrew talk about the different classifications that are given to watch brands, and why Andrew feels like “microbrand” is fitting for Astor and Banks. Ariel asks about Andrew’s initial inspirations for starting the brand, and what kind of comradery and relationships he is able to find within the industry. The two talk about how traditionally they see the microbrand route offering enthusiasts more value for their money than some of the more established and bigger brands, and why Andrew thinks that is the case. Ariel talks about the importance of straight forward relationships with supplies and how that can sometimes be difficult as an American company reaching out to Swiss suppliers. Andrew also dives into the history of their price point journey, where they currently are, and where he sees the brand potentially going. As the show starts to come to an end, Ariel asks about brand loyalty with their current customers and how Andrew focuses on not just capturing the sale, but also marketing and brand building for Astor and Banks.

To stay connected with Andrew and Astor & Banks:

- Website - https://astorandbanks.com/

- Instagram - https://www.instagram.com/astorandbanks

- LinkedIn - https://www.linkedin.com/in/andrewperez/

Check out this week’s sponsor: Bezel

https://shop.getbezel.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by author and doctor, Geoff Shester, the California Campaign Director & Senior Scientist at Oceana. To start the show Ariel has Geoff share details on the last Oceana expedition that Ariel was actually able to join him on. The two talk about the current state of investments into ocean research and conservation when it comes to governments around the world, and why Oceana is focused on delivering actual policy change that will positively affect how governments are involved with our oceans. Ariel asks how the partnership with Blancpain began, and what exactly they are trying to achieve with this collaboration. Listen to this week’s episode of the Superlative podcast to join the conversation about conservation with Geoff Shester of Oceana. 

To stay updated with Geoff and Oceana:

- Website - https://oceana.org

- Instagram - https://www.instagram.com/oceana/

- Bio Page - https://oceana.org/people-partners/geoff-shester/

Check out this episode’s advertisers:

- https://www.marathonwatch.com/

- https://www.zodiacwatches.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Carson Chan of WatchProfessor. To start the show Ariel has Carson give the listeners a rundown of what WatchProfessor does with quizzing their audience in order to help educate and entertain watch enthusiasts. Carson explains what the future holds for the brand, and what the goal behind the quizzes and ultimately the brand itself is. Ariel talks about how the watch markets’ needs had always driven product development over the years until recently when a small sect of the industry that cared more about the resale value of the pieces had a major impact of the last few years. Carson talks about how some brands blindly follow whatever is happening in the market at the time instead of paying attention to what the watch community is actually asking for, and much more on this week’s episode of the Superlative podcast brought to you by aBlogtoWatch.

To stay updated with Carson and WatchProfessor:

- Website -  https://watchprofessoracademy.com/

- YouTube - https://www.youtube.com/@watchprofessor

- Instagram - https://www.instagram.com/watchprofessor/

Check out this episode’s advertiser “Bezel”:

- https://shop.getbezel.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by George Bamford, Founder of Bamford Watch Department. Ariel and George start the show by talking about embracing the fact that their respective careers have come from hobbies and the passion other people have for their same hobbies. Ariel asks about the future state of the new vs pre-owned market, and George talks about the importance of having personal price ceilings. The two also dive into the social pressure put out into the world from social media and how that has affected the watch industry. Listen to this week’s episode of Superlative to join in on the conversation! 

To stay updated with George and Bamford Watch Department:

- Websites - www.bamfordwatchdepartment.com 

- www.bamfordlondon.com

- Instagram - https://www.instagram.com/bamfordwatchdepartment

Check out this episode’s advertisers:

- https://www.marathonwatch.com/

- https://www.zodiacwatches.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!