Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Borys Khudomaka, the Founder of Zinvo Watches. To start the show Ariel has Borys dive into their accessible price point that they have had since their inception and why they want to be a combination of a watch and an affordable fashion accessory at the same time. The two talk about the change of Instagram and its reach over the past decade and how it helped Zinvo scale to the brand that they are now. Ariel asks about where the inspiration for the brand and the first pieces came from, and what kind of store he would like to see Zinvo watches be sold in. They look at the purchase of MVMT by Movado, and how Zinvo can combat the issue of gaining repeat sales from customers.  Borys gives a timeline for when we can expect product ranges to be refreshed, and where he sees the business and brand headed over the next five years.

To stay connected with Borys and Zinvo Watches:

- Website - https://zinvowatches.com/

- Instagram @Zinvo - https://www.instagram.com/zinvo/

- LinkedIn - https://www.linkedin.com/in/boryskhudomaka/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Romaric Andre, the Founder of Seconde/Seconde. To start their second attempt at the conversation due to technical issues, the two jump into why Romaric isn't too fond of being considered the “King of Collaborations," and he gives us the backstory on how Seconde/Seconde came to be what it is today. Romaric started by swapping the hands on vintage and luxury timepieces in order to add his own unique vision in creating art with something that already exists. Ariel asks about his mindset when it comes to design, and what his education and experience with art and design was before the creation of Seconde/Seconde. The two discuss how Romaric handles having to decide different types of deals and promotions to compete with other brands, and how he transitioned from working on vintage watches to being commissioned for designs from major brands.  

To stay connected with Romaric and Seconde/Seconde:

- Website - https://seconde-seconde.com/

- Instagram @SecondeSeconde - https://www.instagram.com/secondeseconde/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Dan Spitz, a watchmaker and the former guitarist for legendary heavy metal band Anthrax. To start the show Ariel has Dan dive into his career as the guitar player for Anthrax, and explain how he transitioned into the watch industry. Dan talks about being a third-generation watchmaker, and how his dad instilled in him a mechanical aptitude at a young age. Ariel and Dan draw a parallel between musicians and their equipment manufacturers working together to create exactly what the musicians in the industry needed and how Rolex did the same in its earlier days with the customers that needed its products to be efficient tools of their trades. Dan gives us a peek at how watches were seen and worn in the upper echelons of the heavy metal and touring musician worlds, and who he currently builds his pieces for today. The two talk about the marketing struggles of being an independent watch brand today, and where Dan aesthetically gets the heavy metal inspiration for his designs without hitting the cliche marks that some brands do when trying to appeal to an “alternative” crowd.

To stay connected with Dan:

- Website - https://danspitz.com/

- Instagram @DanSpitzOfficial - https://www.instagram.com/danspitzofficial

- LinkedIn - https://www.linkedin.com/in/danspitz/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Robin Tallendier, the French Co-Founder of Chinese watch brand, Atelier Wen. To start the show Robin shares what the brand's mission is when it comes to celebrating Chinese culture and craftsmanship. The two talk about the uniqueness behind the brand being in China compared to some of the other Chinese watch brands belonging throughout Europe, and what the taste of luxury Chinese watch consumers is when it comes to European goods overall. Ariel has Robin explain the typical customer of Atelier Wen, and how he became so interested and connected to Chinese culture and watchmaking. They also discuss the typical points that brands usually hit when they are trying to make a Chinese themed design and what Atelier Wen does differently.

To stay connected with Robin and Atelier Wen:

- Website - https://atelierwen.com/

- LinkedIn - https://www.linkedin.com/in/robin-tallendier/

- Instagram @AtelierWenWatches - https://www.instagram.com/atelierwenwatches/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Martine Depresle, the CEO, Co-Founder and Managing Director of The Watch Library Foundation. To start the show Ariel and Martine talk about her extensive career in the watch industry while working for other major brands before she dives into what the Watch Library is. Martine talks about the foundation's mission with preservation, and the two discuss how the history of the industry plays a part in the value of today’s watches. Ariel asks how someone would reach out to the Watch Library if they feel they have something of value that the library would appreciate, and he asks what it is like to actually use the Watch Library itself. They talk about the introduction of AI in the historical preservation industry, and what an actual Watch Library exhibit could potentially look like in person.

To stay connected with Martine and The Watch Library:

- Website - https://watchlibrary.org/

- LinkedIn - https://www.linkedin.com/company/the-watch-library/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Stephane von Gunten, Founder of Haute-Rive Watches. To start the show Ariel has Stephane dive into his journey from working at multiple brands to creating his own watch brand. They begin to talk about how Stephane grew up in the same area that his family’s ancestors were making watches in, and how the world of engineering and watch making intercept. Ariel asks about what Stephane did at Ulysses Nardin with researching silicone, where those efforts led, and what his research team did when he worked at Patek Philippe as well. As they transition into Haute-Rive from talking about Stephane’s career, Ariel and Stephane discuss the tech specs behind the Honoris 1 with its 1000 hour power reserve, and what the future of the brand’s designs might entail. Ariel asks about the initial strategy for securing the investment needed to start the brand, and he inquires into how the testing is being done in the Swiss luxury industry.

To stay connected with Stephane and :

- Website - https://haute-rive-watches.ch/

- Instagram @Haute_Rive_watches_official - https://www.instagram.com/haute_rive_watches_official/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Kristof Devos, a watch designer who has designed pieces for Mr Jones Watches. To start the show Ariel asks Kristof about how he became interested in watch design after designing picture books for children for years of his career. Kristof talks about his education and design background, and Ariel inquires about Kristof’s general watch enthusiasm before and after designing pieces for Mr Jones watches. The two dive into Kristof’s designs for the brand, and what he is trying to convey to the world through these designs. Ariel has Kristof talk about how he would approach designing a children’s watch, and Kristof shares his story about how his design career initially began with books for children. They talk about what feedback Kristof has received over the years on his designs, and if we can see more Kristof designed watches from Mr Jones watches any time soon.

To stay connected with Kristof and to stay updated on his designs:

- Website - https://www.kristofdevos.com/

- Instagram @Kristoftekent - https://www.instagram.com/kristoftekent/

- Mr Jones - www.mrjoneswatches.com

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Marie-Laure Trichard, the Global Marketing and Communication Director at Bell and Ross. To start the show Ariel asks our guest about what drew her to the brand initially, and they also explore the significance of the brand's visuals and intricate details. They talk about what it is like operating a luxury brand out of Paris for the past few years, and what challenges or surprises they have faced while recruiting people to work for a luxury brand in Paris. Ariel talks about how a brand and its products are separate entities, and Marie-Laure dives into what it takes to build both sides. Marie-Laure also talks about the fusion of aviation and design and how both are legs of the brand that are carrying values within the brand and their products.

To stay connected with Marie-Laure and Bell and Ross:

- Website - https://www.bellross.com/

- Instagram @BellandRossWatches - https://www.instagram.com/bellrosswatches/

- LinkedIn - linkedin.com/in/marie-laure-trichard-a7764b

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Todd Register, a Creative Lead at Garmin supporting the Outdoor segment while focusing on smartwatch design. To start the show Ariel and Todd talk about Garmin’s history with manufacturing smart watches, and they discuss the new line of MARQ tool watches from Garmin. Todd elaborates on what makes the MARQ line unique in the world of smartwatches, but also what Garmin has done differently with the materials used to create the timepieces. Ariel asks about if Garmin’s extensive history with smart devices gives them a leg up on their competition in the smartwatch sector, as well as what their outlook on the sector is while looking ahead at the next couple of decades. The two talk about where the luxury side of the market might go, and why someone would want to buy a Garmin smartwatch over the biggest smartwatch manufacturer that we all know.

To stay connected with Todd and Garmin:

- Website - https://www.garmin.com/

- Instagram @Garmin - https://www.instagram.com/garmin/

- LinkedIn - https://www.linkedin.com/in/todd-register-735a367/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Hakim El Kadiri, the Founder of Elka Watch Co. Ariel and Hakim start the show talking about the inspiration of the brand name being Hakim’s childhood nickname, and Ariel dives into the brand's latest collaboration with Ace Jewelers. They talk about how the exclusive four pieces in the Diversity Series celebrate diversity by having each watch use a different numeric script for showcasing the numeric values on the dial. Ariel asks Hakim what he learned from collaborating with Ace Jewelers, and what it was like creating custom watches for movies on short time frames when he was head of production for Hamilton watches. Hakim talks about how his corporate experiences with his past positions in major brands helped him calculate a more formulated approach to founding his own watch brand in Elka Watches.

To stay connected with Hakim and Elka Watch Co.:

- Website - https://www.elkawatch.ch/

- Instagram @Elkawatchco - https://www.instagram.com/elkawatchco/

- LinkedIn - https://www.linkedin.com/company/elka-watch-co/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!