From the outside, Steve Martocci is a serial entrepreneur who's helped shape the digital world as we know it, co-founding GroupMe, Blade, and Splice. But behind all the success, Steve faced a more personal challenge: his health. Years of struggling with his weight and overall well-being led him to make a life-changing decision in 2010. One that sparked not only a personal transformation but the foundation for his most meaningful company to date: SuppCo. SuppCo is a first of its kind health tech platform aiming to simplify and revolutionize the supplement industry. With an overwhelming number of products, conflicting advice, and no real regulation, most people are left confused about what to take, when, and why. SuppCo solves this by offering science-backed, personalized stacks that empower people to take control of their health, the same way Steve did over a decade ago.

🎙 On this week's episode of Startup to Storefront, you'll learn:

💡 How Steve built and sold industry defining companies like GroupMe, Blade, and Splice fast

⚖️ Why the supplement industry's lack of regulation is fueling massive, unchecked growth

📈 What made SuppCo's launch strategy so bold it forced people to either love it or hate it

🏋️‍♂️ How functional medicine helped Steve lose weight, improve his happiness, and rebuild from the inside out

📲 What's behind SuppCo's unprecedented app engagement and how user feedback drives real time innovation

🌍 Why users of all kinds are connecting with SuppCo's mission and loving the product

🔁 How real time feedback became the key to Version 2's successful launch

🎧 Stream the full episode now on Spotify, Apple Podcasts, and YouTube.