Depending on how deep you follow the supplement industry, you might be asking yourself who is Smart for Life? Well, Smart for Life is a vertically integrated brand portfolio that has major exposure to the weight loss and weight management category. The company went public on February 16, 2022, on the NASDAQ under the stock ticker SMFL. Smart for Life currently owns several interesting assets; Doctors Scientific Organica (aka Smart for Life), GSP Nutrition (aka licensee of The Sports Illustrated brand for sports nutrition), the network marketing platform Nexus Offers, Bonne Santé Natural Manufacturing (contract manufacturer), and newly acquired Ceautamed Worldwide (aka Greens First). M&A has been a major aspect of Smart for Life and it will continue to be a major part of its future. They have dubbed it the “Global Buy & Build Strategy”, which is a comprehensive program to develop a robust pipeline of prospective acquisitions in addition to the companies currently operated by Smart for Life. Over the next 24 months, the company plans to acquire multiple companies aggregating a minimum of $100 million in annualized revenues. How will the Smart for Life company perform in the increasingly challenging and competitive supplement market? I'll explore that and more...

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