In episode ninety one of the Glow Journal podcast, host Gemma Watts talks to the founder of Susanne Kaufmann, Susanne Kaufmann.

Beauty has been something of a constant thread woven throughout Susanne Kaufmann’s life. Growing up in the westernmost part of Austria, Susanne’s earliest memories are of the beauty rituals she shared with her grandmother of a weekend as a child. Her family owned a hotel, with Susanne growing to become the fifth generation hotelier to run the retreat, and in the mid 90s she saw an opportunity to bring more guests to the hotel.

That opportunity lay within the hotel’s spa. 

Susanne elected to completely redevelop the spa, transforming it into a destination in and of itself. She had loved the ritual of beauty since her early childhood, so she set to work ensuring the hotel’s spa was one of the very best in the world. It was in 2003 that Susanne sought to add yet another point of difference to the spa’s offering by launching a signature line of 24 products, formulated only to be used in-house during spa treatments. Soon thereafter the products garnered international press coverage, with Susanne fielding interest from some of the the world’s biggest beauty retailers. 

Today, almost 20 years after its launch, the Susanne Kaufmann brand consists of over 80 different products, each crafted from natural ingredients found within the hotel’s surrounds, and is sold everywhere from Harrods and Selfridges in London to Galeries Lafayette in Paris and Mecca here in Australia. 

In this conversation, Susanne shares why sustainability means so much more to her than just packaging, the importance of listening to one’s body, and what she refers to as “the new luxury.” 

Read more at glowjournal.com

Follow Susanne Kaufmann on Instagram @susannekaufmann_. 

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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