“One of the things that I like to do with my book is I try and take it everywhere. Because you never know who you're going to meet. And actually, that having a copy on me landed me my biggest ever podcast with the biggest ever, like somebody who had millions of followers on YouTube. I also quite like to stash them places."

The video version is here -

https://sparkleon.substack.com/p/subscriber-retention-on-substack

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sparkleon.substack.com/subscribe