What is SVT’s digital first approach? The highly innovative Swedish and Nordic market is leading the way in many trends, Stephen Mowbray discusses the importance of SVT play and how they plan to release big TV shows in box-set format each week.

Stephen talks with our CEO Toby Russell on a wide range of topics including their European acquisition strategy, the SVOD market, Netflix and audience consumption habits in Sweden.

Stephen Mowbray is Head of Acquisitions at SVT. He has been with the Swedish public broadcaster for 13 years, driving strategy and negotiating major deals and packages.

Here is a break down of the topics discussed in this episode:

- [1.31] About SVT, (The BBC of Sweden)

- [3.03] How is SVT Play performing in comparison to your linear channels?

- [3:50] How is SVT localising TV content for its audiences. Are there any key genres you are focusing on?

- [5.19] What are the key markets you acquire TV content from? How important is US content?

- [7:04] SVT digital first approach and box-setting

- [9:30] How has Netflix impacted TV audience consumption habits in Sweden?

- [11:18] Will linear TV become less relevant in the Swedish and Nordic market?

- [13:01] The SVOD market in Sweden is already saturated, do you see further growth in this area?

- [18:14] Why do you think Dublin Murders performed so well?

- [21:39] Can you tell us more about your digital first TV strategy for the summer?

- [24.58] How has Covid-19 impacted SVT’s content acquisition strategy, how you select content and also timeframes?

Resources:

3Vision Website: https://www.3vision.tv

Super Aggregator of TV Content White Paper - https://www.3vision.tv/news-insights/super-aggregators-of-tv-content

3Vision Linkedin: https://www.linkedin.com/company/3vision

3Vision Twitter: @3Vision